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League of Women Voters Texas State League Convention LWV Membership – Great in 2008!

League of Women Voters Texas State League Convention LWV Membership – Great in 2008!. Welcome. “When I think of the League… I think” …(one word). Agenda. Overview of Membership Recruitment Initiative Key Findings to Date Need to FOCUS Practice Messaging

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League of Women Voters Texas State League Convention LWV Membership – Great in 2008!

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  1. League of Women Voters Texas State League Convention LWV Membership – Great in 2008!

  2. Welcome “When I think of the League… I think” …(one word)

  3. Agenda • Overview of Membership Recruitment Initiative • Key Findings to Date • Need to FOCUS • Practice Messaging • Fostering Skills/Best Practices • Identifying Opportunities to Maximize 2008 • Q & A

  4. The Challenge 30-year membership decline Can we do anything?

  5. Our Research Discovered • Media Scan Results • LWV • Well Respected, Trusted • Good Name Recognition • BUT …No clear understanding of the Value of Membership in LWV • No consistent messaging • No “Magic Beans” • Not Rocket Science

  6. The Goal Each local League reach NET growth of 5%

  7. Key Findings • Need to foster skills and develop natural ease with outreach • Visibility, Marketing, Media • Building relationships is the key, but this takes time and persistence • Asking is critical and is often overlooked • Training is essential to help build skill set and comfort

  8. Key Findings Teams are Important • State and Local Levels • Total Board Responsibility • Members - Ambassadors for LWV Coaching Really Helps • Consistent support • Check in - accountability = SUCCESS

  9. Key Findings Personal Stories are Important • Sharing Messages through stories • Creation of the League Story Bank • Individual Members and Leagues using our stories

  10. Key Findings Importance of Focus/Target Audience • To be EFFECTIVE with our limited volunteer resources • The MRI has helped to focus Boards around a common goal • Consistent messaging works • Need to stress unique value of the LWV

  11. Focus • Intentional about membership • Underscore the value of membership in the LWV • Share passion for League and personal stories • Consistently use messages

  12. Target Audience The average American is exposed to around 3,000 messages each day.

  13. Target Audience Retirement-aged (50-65 years old) women who have been engaged in civic issues.

  14. Target Audience • Care about health care, child care, elder care and affordable housing. • Have more free time • Interested in recreational and intellectual activities • Believe in helping others

  15. Messages LWV is where hands-on work to safeguard democracy leads to civic improvement. Message #1 – Value to tap: Want communities to be strong, safe and healthy Message #2 – Value to tap: Want to have an impact outside the home after retirement Message #3 – Value to tap: Want to continue to have opportunities to serve as a leader

  16. What do you say? Who’s my Audience? What do they care about? How can I connect with them? (personal story & unique value of LWV) Activity: Elevator Speech

  17. Best Practices • Outreach • Know your community • Be visible • Be externally oriented and inviting

  18. Best Practices Build relationships with allied organizations and media

  19. Membership in ALL Activities

  20. Maximizing Election 2008 • Activity: • Identifying opportunities

  21. Q&A

  22. Time is NOW - Pledge

  23. 2008 League Pledge For the good of the League and our Democracy … I Pledge to: • Ask people to join! • Follow through on the activities I’ve identified! • Pursue all opportunities to build the League! Signature________________________________ Date________________

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