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Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

FD8162 Product Announcement. Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager. Confidential. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ.

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Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

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  1. FD8162 Product Announcement Date: July 22, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager Confidential

  2. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  3. Product Features • 2MP with 1080p Full HD • PIR Sensor for Human Detection • 15 Meter IR illuminators • Focus Assist Button • 3-9 mm F 1.2 lens • Triple Codec (H.264 / MPEG4 / MJPEG) • Multiple Stream • WDR Enhancement • AC24v, DC12v, PoE • DI/DO: 1/1 • Mirco SD/SDHC • ONVIF Support • 36m Warranty

  4. FD8162 Selling Points 2MP with Full HD Focus Assist Button WDR Enhancement PIR Sensor 15M IR Illuminators Hassle-free Installation

  5. Product Benefit – 2MP with Full HD

  6. 2MP with Full HD

  7. Focus Assist Button • Analog video output • Focus assist button Focus assist button Analog video output

  8. Focus Assist Button • Advantage Focus assist button • Provide precise focus adjustment • Benefit • Shorten time for focus adjustment

  9. Product Benefit – WDR Enhanced

  10. Product Benefit – WDR Enhanced • Advantage • Better visibility under high-contrast scenes • Benefit • Ability to capture details under challenging scenarios(e.g. Entrance, Parking lot…) • Ability to capture details even when facing lights

  11. Built-in PIR Sensor • Advantage • More Accurate for Human Detection • Benefit • Save event recording storage from false alarm • Reduce human cost from false alarm

  12. Built-in 15 meters IR illuminators • Advantage • Provide 15 meters range night vision • Benefit • Work normally even indoor light off • Save external IR installation and cost

  13. Micro SD Card • Advantage A. Local storage for system redundancy B. Local storage to replace NVR C. Local storage for seamless recording • Benefit A1. Make system more reliable A2. Save Bandwidth B. Save NVR costC. Make system more robust

  14. Hassle-free Installation The screw with a spring 1. Secure it on the ceiling 3. Swing to the position 2. Push and lock 4. Insert and secure the others screws

  15. Hassle-free Installation • Advantage • Prevent part falling • Installation convinces • Benefit • More safe while installing • Save installation time and cost

  16. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  17. Indoor Dome Position Map Project FD8152 Professional FD8135H VGA D1 HD 1.3M 2M Full HD 3M 5M SMB Entry Level

  18. Target Market Segment Target Market Segment Value Position Trend Scale Project Unique Specification Software Integration Professional Cost/Performance value Unique Specification Software Integration SMB Install friendly User friendly Cost efficiency Entry Level Cost efficiency Easy install ion User friendly

  19. FD8162 Value Matrix Company Profile

  20. Positioning Statement Our FD8162 for those who waste human cost and be nervous in false motion alarm. The built-in PIR can provide more accurate intrusion detection. Unlike other products, FD8162 can provide focus assist button and video output that save installers more time and cost in installing and focusing. Unlike Axis’s dome camera, FD8162 can provide 15 meter IR illuminations that can save customers external IR cost and installation fee.

  21. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  22. Indoor/Full HD/PIR / 15 IR Illuminators Application Highlight Health Care Banking/Finance Commercial Airport Government Education/Campus

  23. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information FAQ

  24. Axis P3346

  25. SONY SNCDH220/240

  26. Pelco IDE20DNB-1

  27. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  28. Package

  29. Accessory List Mounting Kit WB-WP /900004300G Pendant Pipe (need to be used with WB-82-CV) <TBD> WB-82-CV Converter WB-WG /900004201G Wall Mount Bracket (need to be used with WB-82-CV) WB-8203 / 900005100G Junction Box WB-WH /900004100G Pendant Head (need to be used with WB-82-CV)

  30. Accessory List Mounting Kit <TBD>AM2000 / 900004400G Wall mount kit <TBD> WB-8212/ 900003002G Corner Mount Adaptor AT-C9 / 900002901G Pole Mount Adaptor

  31. Web page

  32. Thank you for your attention The End

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