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GNED Annual Meeting, Portsmouth, NH

GNED Annual Meeting, Portsmouth, NH. Media Relations: How to work with the media to P romote, E nhance, and P rotect Your Company’s Image. Discussion topics. Public Relations: Who we are and what we do Today’s media: who are they? What makes news?

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GNED Annual Meeting, Portsmouth, NH

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  1. GNED Annual Meeting, Portsmouth, NH • Media Relations: • How to work with the media to Promote, Enhance, and Protect Your Company’s Image

  2. Discussion topics • Public Relations: Who we are and what we do • Today’s media: who are they? • What makes news? • Working with the media: tips/strategies • Closing thoughts/Q and A

  3. Public Relations: Who We Are and What We Do • We Wear Many Hats!

  4. Public Relations: Who We Are and What We Do • Spokespeople (“face” of company) • Generate news releases and media statements • Position company leadership in public setting • Executive talking points and speeches • Internal communications/company newsletters

  5. Today’s Media: Who are they? • It’s not always what you might think • “Traditional” • -Newspapers and magazines (daily, weekly, monthly) • -TV and Radio • -Internet broadcast/podcast • -News is instantaneous (24 hour news cycle) • -Everyone has online content

  6. Today’s media: who are they? • “Non- Traditional” • -Social media • -Bloggers • -Twitter • -Instagram, Facebook, etc. • -Anyone can generate content/news • -And it’s interactive

  7. What makes News? • -Hard news • - Crime, accidents, fires, etc.- as it happens • - Legal issues, court cases, government activities • - Consumer complaints (someone has been wronged) • -Soft news • - Product roll-outs • - Community events/donations • - Sports

  8. Two Ways We Work with Media • Foster “earned media” to promote company • Manage media inquiries to balance story and protect company image

  9. It’s all about relationships!

  10. Building a foundation is critical

  11. Establish “rules of the road” to build trust • On the record conversations • Off the record conversations • Background conversations

  12. The Best Job There Is! • Contact Info • Chris.dugan@anthem.com • (603) 541-2055 • Twitter: @AnthemPR_NH_ME

  13. Questions?

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