MAGNE Presents-

1. MAGNE Presents- “Design & Management Of Digital Channel”

2. Online Reputation Management @Why (1) Agility Customer Feedback Branding Leads and Prospects Retailer Customer Service Comes Close to the Customer: Is now sitting in the customers hand

3. Online Reputation Management @Why (2) • 800 million active users on Facebook • India Ranks number three in total number of Facebook users world wide. • 175 million Twitter accounts, and over 95 millions tweets per day • 3.5 billion pieces of content shared weekly on Facebook • 100 million+ members on LinkedIn • 156 million public blogs • 2 billion+ video views on YouTube every day DID You Know??

4. Digital Channel @ What Digital Channel is a reputation management platform enabled by technology. website Social networking Blogging Business networking Retailer Communicating With customers Online forum

5. Digital Channel @ What Does MAGNE Do Results of data analysis give us ROI and help revise objectives

6. How we execute with your help • Design and set up • Designing and setting up of Digital Profile (Portal , Social Media Channels) in sync with objectives identified and the governance framework of the brand • Why the objectives • Short Term • Mid Term • Long Term • Know the Organization • Genesis of organization • Brand Perception & its market validation. • Understanding the current marketing Strategy and governance framework of the organization • Understand target market • Framework Laid down • Creation of Content Management Framework • Building a Roadmap • Bulk Email • Sending out Email invitations to existing customers • Subscribe through the Portal. • Word –of-Mouth • Building up a basic community by WOM • Bulk SMS • Sending SMS in bulk to existing customers • Email Signature • Modifying email signatures of employees of that organisation. to aware customers of brand’s social media presence • Signage in store front • Massaging Channel Aligned Content Calendar • Build up Strategy Map • For each objective we draw a detailed strategy map which drills down to actionable leaf nodes • Set up the framework for Brand Communication • Implement in certain frequencies Innovative Ideas for • Mass Community Building through the Face book Ad, Google Adwords , Banner Ads etc • Agility (make the brand look “Happening”) • Develop innovative Apps, Polls and Contest. • PS: The Content Calendar, the event Calendar etc are all planned after also taking into consideration the MR results • Massaging respective Social Media Channels as per • Digital Media Project Plan • Content Calendar • Organizing Offline Promotions –like small In-Store Events, College Promotions etc to popularize the online channels

7. Digital Channel @ WHY MAGNE Cost Effective A Team of Retailers, Retail-IT & Consulting resources; covering both the Strategic and Operational aspects of Retail business and IT Implementation MAGNE stands for Agility and Innovation In depth understanding of Indian Retail ecosystem; worked with a large set of Retail SMEs We @ MAGNE Understand Business Objectives

8. Some of Our Stories • Online Reputation Management Partners to …. • A well known Fashion Jewellery brand in Eastern Region. 2000+ members in the Online space created in 3 months with a high degree of interactivity • One of the most upcoming Leather Accessories brand with Pan India presence. 2500+ people created in the Online space. • Well known Fashion house which deals with both ethnic women wear and also has a in house designer label. The platform created reflects fashion in the truest sense • Lifestyle brand which deals with Home Cleaning Products. • Social media partner for ISKCON’s Kolkata RathYatra Strategizing and implementing their entire Social Media presence through different Social media channels like Facebook, Blogspot, Youtube, etc.

9. Contacts MAGNE Consulting Pvt. Ltd www.magneconsulting.com www.facebook.com/magneconsulting reachus@magneconsulting.com Ph:+913324432101