Ageing Well Leadership Event 17 th November 2011

1. Ageing Well Leadership Event 17th November 2011

2. Welcome and Introduction Jason Gooding Chief Executive, Carlisle

3. Ageing Well in Cumbria Graham Hodkinson Chair of the Healthy Communities Group, Cumbria

4. Ageing Well – a National perspective Virginia Saynor National Ageing Well Programme – Local Government Group

5. Ageing Well Programme ‘Supporting Councils and their partners to develop good places to grow older’ Virginia Saynor Improvement Manager (West Midlands and North West) Local Government Group www.local.gov.uk

6. Mission Impossible! • Councils need to produce the greatest possible wellbeing for the increasing number of older people in society (who are more diverse and have greater expectations than previous generations), with possibly the biggest reductions in resources over the medium term.

9. Key facts? Average older person will have 9 years limiting long term illness compared to 6 in 1981 In 2008 there were more older people aged over 65 than younger people 1 in 5 pensioners in Britain live below the poverty line 1.7m additional people will require care in 20 years One in four people born today will live to 100

10. ‘Gold Age Pensioners’ • In 2010, over 65s, through taxes, spending power, provision of social care and the value of their volunteering, made an astonishing net contribution of £40 billion to the UK economy. • In 2030 the positive net contribution of over 65s will grow to £77 billion by 2030. • Every year, each older volunteer spends an average of over 100 hours 'informally' volunteering and more than 55 hours in formal volunteering roles. This is worth £10 billion to the UK economy

11. Commission for Social Justice Model • Identifying extremely isolated / lonely older people and developing a hitherto unseen level of active outreach and connection with befriending services • More effective co-ordination between vol and stat organisations at a very local level • Developing community capacity • Stimulation of intergenerational activity • Improving transport links

12. Lives are getting longer Baby boomers – the future is now Asset not deficit based approach Greater diversity More engaged Years of good health? Working Longer Are Local Authorities and partners ready to meet this challenge?

13. DWP initiatives • Regional Forums on Ageing • National Older People’s Day • Digital Inclusion for older people in sheltered housing • 2012 European Year for active ageing and solidarity between generations • Age Action Alliance launched 30th September 2011 • Ageing Well Programme 2010-12

14. About the national Ageing Well programme run by LGA • Key objective – ‘To support local authorities to prepare for an ageing society and make their area a good place to grow older’ • Launched July by 2010 to March 2012 commissioned by DWP led by LGG • Not inspection! • FREE range of support tailored to LA needs • Wider than just Health and Social Care • Evaluation by Mori • Older people’s voices integrated through Sounding Board ‘A good place to grow older-everybody’s business’

16. National AW programme • Bespoke work with over 54 Local Authorities • Scrutiny work with 26 Local Authorities • Place based work with 15 Local Authorities • Health and Wellbeing offer 15 Local Authorities • 9 Action Learning Sets across the country • Manchester CC and Keele University Pilot of an Ageing Studies Certificate and new framework

18. From deficit to asset approach Adapted from “A glass half full…”, IDEA, 2010

19. 10 Priority questions for Elected members • Is your council providing strong local leadership with a clear vision about making its area ‘a good place to grow older’ • Do you systematically involve older people in discussions about priorities and opportunities EG Health and Wellbeing Boards • How do you adopt more strategic approaches which maximise efficiency and productivity through joined-up approaches • What does your council do to recognise and support the contribution that older people make • Have you adopted a corporate approach to tackling age discrimination, promoting dignity and safeguarding vulnerable older people

20. 10 Priority questions for Elected members • Does your council provide joined up, accessible information and advice to enable older people to plan for later life • Have you been able to ensure that the health needs of older people are embedded in public health activities • What have you done to radically reappraise what the public sector can deliver, to whom and through what funding mechanisms • How have you ensured that the needs of older people are taken into account in housing and transport planning, and neighbourhood development • Has your council established a comprehensive range of personalised, preventative and enabling interventions to help older people maintain their independence?

21. Some things never change? ‘There was no respect for youth when I was young, and now that I am old, there is no respect for age • I missed it coming and going!’ J.B Priestley (1894-1984)

22. Contact Details: Virginia Saynor Improvement Manager (Ageing Well Programme) West Midlands & North West Mobile:07810828432 Virginia.saynor@local.gov.uk

23. Good Practice and Innovation in Cumbria Angela Murray Age Uk Carlisle and Eden

24. Ageing well in CumbriaPrevention in Action: unlocking individual potential

26. Welcoming the speakers Age UK Carlisle and Eden: Service Users Shopmobility Volunteer Macmillan Project Volunteer Activity Volunteer

27. Five Ways to Wellbeing Paul Musgrave Public Health Network Manager, Cumbria

28. The Five Ways to Wellbeing

29. 5 Ways to Wellbeing • Connect • Be active • Take notice • Keep learning • Give

30. Workshops

31. Way Forward and Close Jason Gooding Chief Executive, Carlisle