1 / 39

Chapter 20

Chapter 20. Presenting Insights and Findings: Written and Oral Reports. The Written Research Report. Guidelines for Short Reports. Tell reader why you are writing. Remind reader of request. Write in an expository style. Write report and hold for review.

brandon-gray
Download Presentation

Chapter 20

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 20 Presenting Insights and Findings: Written and Oral Reports

  2. The Written Research Report

  3. Guidelines for Short Reports Tell reader why you are writing Remind reader of request Write in an expository style Write report and hold for review Attach detailed materials in appendix

  4. The Long Research Report

  5. Report Modules Prefatory Information Introduction Methodology Findings Conclusions & Recommendations Appendices Bibliography

  6. Components: Short Report: Memo or Letter-Style • Introduction • Problem statement • Research objectives • Background • Conclusions • Summary and conclusions • Recommendations

  7. Components: Short Report: Technical • Prefatory Information (all) • Introduction (all, plus brief methodology and limitations) • Findings • Conclusions • Appendices

  8. Components: Long, Report: Management • Prefatory Information (all) • Introduction (all, plus brief methods and limitations) • Conclusions and Recommendations • Findings • Appendices

  9. Components: Long Report: Technical • Prefatory Information • Introduction • Methodology (full, detailed) • Findings • Conclusions • Appendices • Bibliography

  10. Sample Findings Page: Tabular

  11. Sample Findings Page: Graphical

  12. Findings Page Templates

  13. Prewriting Concerns What is the report’s purpose? Who will read the report? What are the circumstances? How will the report be used?

  14. The Outline • Major Topic Heading • Major subtopic heading • Subtopic • Minor subtopic • Further detail

  15. Topic Demand How measured Voluntary error Shipping error Monthly variance Sentence Demand for refrigerators Measured in terms f factory shipments as reported by the U.S. Department of Commerce Error is introduced into year to year comparisons Types of Outlines

  16. Grammar and Style Proofreader Results

  17. Adjusting Pace Use ample white space Use headings Use visual aids Use italics and underlining Choose words carefully Repeat and summarize Use service words strategically

  18. Considerations for Writing Readability Comprehensibility Tone

  19. Avoiding Overcrowded Text Use shorter paragraphs Indent or space parts of text Use headings Use bullets

  20. Presentation of Statistics Text Semi-tabular Tables Graphics

  21. Example of Text Presentation Wal-Mart regained its top rank in the Forbes 500 due to its strong sales performance (11% increase, $351.1 billion). Although Wal-Mart surpassed number-2 ranked Exxon Mobil in sales, Wal-Mart’s profitability ($11.2 billion) was far below that of the oil giant ($39.5 billion).

  22. Example: Semi-Tabular Presentation Although Wal-Mart regained the top spot in the Fortune 500, its performance shows signs of weakness in profitability. • Wal-Mart is the largest business in the Fortune 500 with sales increasing more than 11% over last year’s performance. • Oil giant and energy exploration leader Exxon Mobil is the most profitable company in the Fortune 500 due to record crude oil prices increasing its profits to $39.5 billion, compared to $11.2 billion for Wal-Mart.

  23. Example of Tabular Presentation

  24. Sample Tabular Findings

  25. Graphics Presentation

  26. Sample Graphics within Report

  27. Sample Line Graph

  28. Sample Area Chart

  29. Sample Pie Charts

  30. Sample Bar Chart

  31. Pictograph

  32. Geographs

  33. 3-D Graphs

  34. The Oral Report

  35. The Oral Report Opening Findings and conclusions Recommendations

  36. Presentation Type Extemporaneous Memorized

  37. Vocal Do you speak softly? Do you speak too rapidly? Do you vary volume, tone, and rate of speaking? Do you fill pauses (e.g., you know, uhm, ah)? Physical Do you rock back and forth? Do you fiddle with things? Do you stare into space? Do you misuse visuals? Speaker Characteristics

  38. Audiovisuals High Tech • Computer-drawn visuals • Computer animation • Computer with embedded video and audio clips

  39. Audiovisuals Low Tech • Chalkboard/ Whiteboard • Handouts • Flip charts • Overhead transparencies • Slides

More Related