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Chapter 8 Operational Data Tools

Chapter 8 Operational Data Tools. Amy Gahr Brian Romig Jodi Rudden. Data Mining Can Bring Pinpoint Accuracy to Sales . Article Overview : Data Warehouse- a central store of customer data that can be used throughout the enterprise Data Mining Campaign Management

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Chapter 8 Operational Data Tools

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  1. Chapter 8Operational Data Tools Amy Gahr Brian Romig Jodi Rudden

  2. Data Mining Can Bring Pinpoint Accuracy to Sales Article Overview: • Data Warehouse- a central store of customer data that can be used throughout the enterprise • Data Mining • Campaign Management • When these tools are implemented correctly, it shows only relevant customers at certain times and provides with up-to-date information • Gives Companies that are online an advantage Relationship to Chapter 8

  3. FTC Pulls Plug On $100 Million Adware Businessby Gregg Keizer Article Overview • EliteBar and EliteToolBar • Ohio based iwebtunes.com • Java code placed on computers • FTC calls acts unfair and deceptive • $90-$100 million a year • Asked to give wrongful gains back to consumers How Article Relates to Chapter 8….

  4. Profiling For Profit Article Overview: • Best Buy’s new strategic program • Creating customer profiles • Categorizing each individual store • Targeting typical consumer types • Varies from store to store • Implementing new products and displays • Relationship to Chapter 8: • Targeting • Personalization and customization • Customer Relationship Management (CRM)

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