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Dr. Tanveer ul Haq, Senior Member IEEE CTO, Central Region, China Mobile, Pakistan

Broadband Deployment Decisions. Dr. Tanveer ul Haq, Senior Member IEEE CTO, Central Region, China Mobile, Pakistan haq@ieee.org , tanveer.haq@zong.com.pk. INCC 2008 1 May 2008. China Mobile. Largest Telecom Operator in World 360 Million subscribers >250,000 BTS sites

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Dr. Tanveer ul Haq, Senior Member IEEE CTO, Central Region, China Mobile, Pakistan

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  1. Broadband Deployment Decisions Dr. Tanveer ul Haq, Senior Member IEEE CTO, Central Region, China Mobile, Pakistan haq@ieee.org, tanveer.haq@zong.com.pk INCC 2008 1 May 2008

  2. China Mobile • Largest Telecom Operator in World • 360 Million subscribers • >250,000 BTS sites • 5th most powerful brand in the world • Worth $42 Billion • Nearly $1Bn invested last year • $800 Million announced this year • Fastest network rollout in industry • ZOnG is the international brand of China Mobile

  3. End User is the Key • Did Broadband Policy Fail or was it lack of content and applications+literacy? • Dr Aamir Mateen, Country Manager • Communication is about knowing your customer • Veqar ul Islam, Country Director, NSN • We are transforming PTCL form a Network Centric to Customer Centric company • Dr. Sadik Al-Jadir, SEVP PTCL • Content and services, not technology will sell

  4. Content Providers Applications Provider Services Provider Content Packagers Access Provider Subscriber Broadband Value Chain It’s all about volumes Deployment of Broadband is a Business Decision

  5. Broadband Options in Pakistan • Wired: DSL, Cable, FTTH • Wireless: 3G • Cdma2000 • UMTS • TD-SCDMA? • Wireless: 4G • LTE • WiMax? • UMB The world is converging towards LTE

  6. 3G: Go No Go • FAB has allocated 3, 10MHz licenses for 3G • Only incumbents will participate • PTA wants to complete auction by year end • Operators have recommended: • Nominal license fee • 1-2 years delay in licensing • Allocate more spectrum to accommodate all operators

  7. Lessons to be Learned from Japan • Service branding and marketing message: • do not market technology (e.g. WAP) but services • do not market something that users have better experiences of, e.g. “Internet on your phone” • Users adopt new technology fast if the price is right and the content interesting • Operators and content providers should work together sharing vision, revenues, and demographic information • Operators should make development of new services as easy as possible for content providers • Consumer core market: entertainment content for the young

  8. Key Messages • It’s a business decision • Content, applications and services • Volumes • Technology; which way the world goes? • Volumes, Spectrum • Skipping technologies is a difficult decision. Requires thorough review. • Can 2G fill the gap with Evolved EDGE?

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