Helping retailers sell to mobile shoppers since 2007

1. How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr. Helping retailers sell to mobile shoppers since 2007

2. Today’s agenda focuses on the SMS Marketing Tool to Increase Sales Intro to SMS Marketing Design Sign-up Form Promote Sign-up Form Send an SMS Campaign SMS Best Practices Get 3,000 FREE SMS Credits Help Resources Look for this PowerPoint presentation in your inbox later this week.

3. A little bit about the (selfish) mobile shopper • I want to know first! • Learn about new products before others • Texts opened much faster than emails • I want exclusive offers! • Special deals they can’t get elsewhere • “My phone gets me VIP access!” • I want to be able to shop anytime! • It’s all about accommodating my schedule

4. Why Send SMS? Amazing Reach Reward your most loyal consumers wherever they are, whenever you want Guaranteed, Fast Interaction Subscribers open SMS at >90% rate, and most within 15 minutes Low Unsubscribe Rate Subscribers will remain engaged for a long time Insert a link and your mobile store’s Add To Cart page is one click away Direct Response Keep your brand fresh in shopper’s mind for when their future need occurs mShopper data indicates 4 to 8 additional sales occur with every 1,000 SMS sent * Branding (Future Sale) * Note: SMS effectiveness comes from statistically significant regressions on mShopper merchants and may vary based on factors such as type of product sold, compelling offer, etc.

5. Step One: Design Sign-up Form Your sign-up form is the key to building your valuable mobile subscriber database and generating sales through text message alerts • Allows you to create a form that collects data from your shoppers • Targets their favorite items in your mStore • Shoppers will use these forms to select the deals they want to receive How It Works Benefits • Provide Shoppers a better shopping experience by catering to their specific needs • Grow your online database and target your audience with each Campaign you send

6. TUTORIAL How to Design Your Sign-up Form Dashboard Location Log-in > SMS Marketing > Design Sign-up Form QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

7. Step Two: Promote Sign-up Form Now that your sign-up form is ready, it’s time to drive traffic so shoppers can sign-up and get SMS • Place a promotional asset prominently in these places & link to your sign-up form • Website • Email • Social Networking • We make it easy by providing • library of promotional images • Embed code and HTTP link for sign-up form • Note: Sign Up & Save feature is another effective way to get subscribers into database How It Works • Let’s your shoppers know there are great deals out there on their favorite products • Provides easy access for shoppers to connect to the form and start choosing their selections Benefits

8. TUTORIAL How to Promote Your Sign-up Form Dashboard Location Log-in > SMS Marketing > Promote Sign-up Form QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

9. Step Three: Send an SMS Campaign You now have subscribers who want to receive deals or messages! Now, give them what they want… • Create an SMS Campaign to offer great deals on products, brands, or categories. • Select all subscribers or just certain sign-up categories • Add a link to your SMS to take shoppers to your mStore for an immediate purchase • Buy additional SMS credits or see how to get 3,000 FREE Credits to get you started What It Is • Offer great deals to your shoppers with the ease of an SMS (text message) • Mobile shoppers are deal-seekers -- you can reach shoppers who: • Want to hear from you • Will open your SMS (90%+ open rate) • Will open your SMS FAST (within 15 minutes) • Will remain loyal (low opt-out rate) Benefits Use & Earn 1,000 SMS credits! (Let us know) NOTE: This is a great place to utilize the PROMO CODE tool.

10. TUTORIAL How to Send an Effective SMS alert Dashboard Location Log-in > SMS Marketing > View & Create SMS Campaign QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

11. A few SMS Best Practices Promote Sign-ups Everywhere Integrate in all channels, including non-digital via shortcodes & QR codes Respect the Personal Nature of SMS Provide some form of value in every communication Include Promo Codes Mobile shoppers expect deals & special offers Do Not Overwhelm (or Underwhelm!) Once per week is a good - they want to hear from you but not too often Build Impressions The sale may not happen right away - - branded repetition leads to future sales! QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

12. Use & Earn 1,000 SMS credits! (Let us know) Get 3,000 SMS Credits To help get you started with sending out your first SMS Campaign, we are offering 3,000 Free SMS Credits. Implement any of the three tools below and we will credit you 1,000 credits for each one.  That’s 3,000 SMS credits you can use towards your next SMS Campaign. When you are ready, just email gwin@mshopper.com and we will add your free SMS credits to your account right away. Managing Promo Codes Sign up and Save Feature Abandoned Cart Feature

13. Dashboard Help Resources • mHelp • Full help center with keyword search, FAQs • Question mark icons in navigation and in top-right • Email • Use the two links in top-right corner of mHelp section of Dashboard • Live Chat • Available on every page during normal business hours (MST) M-F

14. Thanks! Stay tuned for more webinars and training materials on improving conversion rates from mShopperU mShopper’s merchant education program