Presented by: Border Media San Antonio

1. Presented by: Border Media San Antonio Lindsay Jakubowski210-654-5149 phonelindsayj@bordermedia.com February 27th, 2014

2. Opportunities/Outline 1250 AM ESPN • Why ESPN • Who’s Listening Endorsements • The Hardline with Ari Temkin and Eric Messersmith • The Blitz with Dat Nguyen and Jason Minnix Promotional Support • Watch Party’s (year round) • Budweiser LIVE Thursday Broadcasts • Budweiser Select Rant on The Hardline • Texas Rangers Sponsorship • Budweiser Select Studio Sponsorship • Budweiser Select Local Sports Center Update • Bud Light VIP Hook Up for The Houston Texans • Bank of Spots, Corporate Social Responsibility Idea’s/Opportunities • Big League Weekend • Valero Texas Open • Texas Golf Insider Show Sponsor (Saturday’s 8a-9a) 3

3. ESPN is a Terrific Media Vehicle for BUD to Generate More Brand Awareness and Increase Sales!! • Advertising on ESPN will enable BUD accomplish the following: • Reach Male Consumers (96% of ESPN Listeners are MEN) • Reach People who Choose Beer Over any other Type of Alcohol • Reach and Influence Bud Drinkers (and others who may be converted to brand) • Reach Sports Fans to Drive up BUD Sales during Sports Parties, at Sports Restaurants, Bars, Clubs, and while relaxing around the house! Plus, ESPN Provides Bud with High Profile, Popular On-Air Personalities for Results! 1 Sources: Scarborough Release 2, 2013, Aug11-July13, MSA

4. Who’s Listening? Prime Demographic Men 18-49 In fact… 86% Men (and we’re pretty sure 12% of the other 14% are women trapped in cars with men) High Income Men (it takes money to support a heavy sports habit) 67% attended college 77% own a home Average home value $198,774 Index of home value $150 - $250k, 424!! Average HH income, $92,680 34% make over $100,000 per year 82% are employed full time 76% are married and 59% have kids (and you know that takes money) Men Who Listen to ESPN A LOT(duh…) #1 in the market for Time Spent Listening among Men 25-54 (English language) #2 in the market for Time Spent Listening among Men 18-49 (English language) Important Additional Research Note (and this one makes perfect sense) Among ESPN’s male listeners, 58% have dogs and only 35% have cats… If you want to target men in San Antonio with your advertising message, ESPN San Antonio makes perfect sense!

5. ENDORSEMENTS 4

6. Budweiser Select Live Broadcast Thursday’s Join 1250 ESPN “The Blitz” with Dat Nguyen and Jason Minnix as they broadcast live every Thursday, 4p-7p, from Buffalo Wild Wings. ‘The Blitz’ is live from a different Buffalo Wild Wings location in San Antonio. Each week they discuss the week in sports and the upcoming weekend of Football, both College and Pro. (pending BWW approval) Anheuser–Busch will receive: • 3hour live broadcast at a different BWW every Thursday / September 5 – December 26 (17 weeks) • Minimum 6 live mentions per broadcast, top of the hour ID plus sponsorship mentions per hour • 9x (:30) live promotional mentions each week pre promoting the broadcast M-W 4p-7p • Budweiser banners to be displayed (pending BWW approval) • Photos of the broadcast to be displayed on ESPNSA.com following the broadcast • ESPN staff can distribute Budweiser merchandise • Bud girls to be on site and optional Budweiser special (pending BWW approval) • Weekly Promotional value: $1,500 • Total Investment: TBD based on client spending 9

7. Budweiser Select Watch Parties A 1250 ESPN personality will be on site at an approved location for 2 hours. We can tie the on-site event to a big game that everyone wants to watch. This could be a big Texas Rangers baseball game, Houston Texans game, Texas A&M or Texas Tech game. 1250 ESPN will bring a full set up and conduct call-ins on the air. Remote date, time and location TBD. Anheuser–Busch will receive: • 15x (:30) recorded promotional mentions / M-Su, 6a-Mid / per event • 25x (:30) commercials / M-Su, 6a-Mid / per event • 4x (:30) call-ins driving traffic to the location. / per event • ESPN 1250 host on-site, complete with ESPN Van, tent (when applicable), prizes, banners and inflatable / per event Promotional Value: $2,000 Investment (per event): $750 plus remote fees 10

8. The Budweiser Select Rant of the Week Let’s face it, sports is not always fun and games. Even the teams we love do things that just gets under our skin. Maybe it’s a missed opportunity…maybe it’s a bad call….there are so many things that make sports fans want to sound off. Our 1250 ESPN hosts are no different….hey it’s why they’re on the air. Every Monday in a fixed position, one of the ESPN 1250 hosts will spend 60 seconds ranting (sounding off) on something in the wide world of sports that has everyone talking. Believe us…they have strong opinions! Anheuser–Busch will receive: • 2x (:05) recorded promotional mentions per week (open and close) March – December • 10x (:15) station promos (Sa-Su 6a-12m) • Website link/logo to archive of the weekly rant Weekly Promotional Value: $750 Weekly Investment: $250* *Based on a 26 week minimum commitment 11

9. Budweiser Select Texas Rangers Sponsorship With back-to-back American League Championships and trips to the World Series in 2010 and 2011, the Texas Rangers have become a truly elite franchise in Major League Baseball. At the 5-year mark, 1250 ESPN San Antonio continues to add the very best in sports play-by-play coverage to our already powerhouse lineup! The Houston Texans, Texas Tech, Texas A&M and ESPN network coverage of college football and basketball, plus MLB and NBA action…and now the Texas Rangers…makes 1250 ESPN San Antonio THE PLACE for everything spots in San Antonio! Texas Rangers play-by-play sponsorships are limited so act now and be part the action as 1250 ESPN San Antonio covers the Ranger’s 2014 race for the pennant! Anheuser–Busch will receive: • 744 :30 second commercials during Texas Rangers play by play (6 per game) • Inclusion in 30 Texas Rangers Promotional Announcements monthly • Logo and hyperlink on Texas Rangers page at espnsa.com March 31-October 31 • Inclusion in social media posts weekly (Facebook and Twitter) • Total Promotional Value: $5,580 • Monthly Investment: $850 (April-September)* • *Based on 6 month minimum commitment 12

10. Local Updates “Sports Center” is the brand-within-the-brand of ESPN. While local listeners get their daily dose of ESPN’s award-winning syndicated programming and 1250 ESPN San Antonio’s local afternoon lineup, they’re also kept on top of everything happening in local sports with “Local Sports Center Updates” from Eric Messersmith and Don Morgan. Sponsorship of “Local Sports Center Updates” allows advertisers to maximize impact by tying directly to a consistent, prime-time, branded feature! Sponsorship of “Local Sports Center Updates” is a true ownership position on the station and is a perfect addition to a larger advertising schedule, or a great stand-alone way to create a consistent, high-frequency position, day-in-and-day-out! Here’s how it works: “Local Sports Center Updates” with Eric Messersmith air M-F 2x per hour 6a-2p, and with Don Morgan 3x per hour 2p-7p Each “Local Center Update” features an open sponsor billboard… Open: “This Sports Center brought to you by________________” Plus an adjacent :30 second sponsor commercial Total Promotional Value: $2,000 Weekly Investment: $500 (April-September) *Based on 10 week minimum commitment

11. Studio Sponsor If the plan is to brand Budweiser Select to the ESPN audience, there’s no better way than to own naming rights to the 1250 ESPN San Antonio broadcast studios! “And now, from the Budweiser Select Studios, it’s back to sports on 1250 ESPN San Antonio. Listeners will hear you loud and clear at the top of every hour (24/7, M-Su) and multiple times hourly during live broadcasts of “The Hardline” with Ari Temkin and Eric Messersmith (2-4p) and “The Blitz” with Dat Nguyen and Jason Minnix (M-F, 4p-7p) Budweiser Select Studio Sponsor will receive: • 168-:5 second top of the hour Studio Sponsor mentions per week • 50-:5 second Studio Sponsor mentions during 1250 ESPN San Antonio Local Programming (M-F, 2p-7p) Weekly Promotional Value: $2,180 14

12. YOUR BUD LIGHT VIP HOOK UP FOR THE HOUSTON TEXANS 1250 ESPN San Antonio is proud to partner with Anheuser-Bush and the Houston Texans. 1250 ESPN will host Bud Light- Houston Texan Watch Parties or Live Broadcasts promoting 1250 ESPN will offer listeners a chance to win tickets to each Houston Texans Home Games at a local San Antonio Venue. One lucky winner will win the VIP Hook up…VIP Bud Light and Houston Texan experience. • 1250 ESPN SA to Provide: • 8 Watch Parties/Remotes at an on-premises account selected by Bud Light’s (can become a live broadcast when applicable)* • Minimum of 15x :15 second promos supporting the event (5 per day for 3 days leading up to the event). • Minimum of 6 :15 second live liners by the talent promoting the watch party, 3 days leading up to the event. • Minimum of 2 posts on official ESPN San Antonio Facebook page per event. • 1 banner per event posted on espnsa.com ** • Prizes for each remote (will vary by availability) • * On-Premises Account will be responsible for $335 Remote fees for Engineering & Talent for each 2-hour event. • ** Production design fee will apply if banner needs to be created, with 4-day turnaround. • . • Bud Light to Provide: • Access to VIP tailgate • Texans Merchandise • Bud Light Merchandise • Bud Light Price points • Additional Houston Texans Tickets • - VIP treatment in San Antonio and Houston for winners • - VIP TAILGATE access and jersey’s/goodies for winners Total Estimated Promotional Value: $40,600 Value with Limousine Rides to each game 7

13. Additional Support • Promotional Bank of Spots: * 1250 ESPN San Antonio will provide a “bank” of bonus :15 and/or :30 spots that can be used to support local marketing programs of Anheuser–Busch, Inc. and the wholesale family. • Corporate Social Responsibility: * Bonus Consumer Awareness Education messages as part of Anheuser-Bush moderation message to the consumer - 2 (:60) units per day M-Su 6a-12m * based on minimum investment requirements 15