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Research using

Research using. Michelle Lake & Rajiv Johal. Presentation Outline. Introduction Overview & Job Searching Groups & Applications Company Research Competition Best Practices. LinkedIn: brief company history. Online as of 2003 Reached profitability in 2006

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Research using

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  1. Research using Michelle Lake & Rajiv Johal

  2. Presentation Outline Introduction Overview & Job Searching Groups & Applications Company Research Competition Best Practices

  3. LinkedIn: brief company history • Online as of 2003 • Reached profitability in 2006 • 2011: 90 million user profiles and growing • What is LinkedIn? Video

  4. User profile

  5. User profile Lenhart, A. et al. (2010. February 3). Social media and young adults. Retrieved January 27, 2011 from Pew Internet website Geared towards working professionals “Men (18%) are more likely than women (10%) to maintain a profile on LinkedIn, while women (78%) are more likely than men (68%) to have a profile on Facebook”

  6. Lenhart, A. et al. (2009, January 14). Adults and social network websites. Retrieved January 1, 2011 from Pew Internet website

  7. eMarketer. (2011, January 5). Social media sites used by US SMBs, by sales type, May 2010. Retrieved January 27, 2011 from eMarketer database.

  8. Overview Who’s In?

  9. Overview • Database of Professionals • “…LinkedIn, the social network that doesn’t want to be known as a social network—the one that’s about having, getting and keeping a job.” (Slutsky 2) • “Virtual” CV • Connections/Links

  10. Virtual CV Public profile link: http://www.linkedin.com/in/jeffweiner08

  11. Contact Info These options give you control of how & when you will show up in searches

  12. Overview • Your Network and types of connections • Colleagues, classmates, clients • Common connections

  13. Get Introduced Through a Connection…

  14. Overview Snapshot of your current place of work Social connections in your network

  15. Job Searching Tools Profile views (pro vs. basic) Search results Recommendations

  16. Job Searching Tools Your Companies Job Search – Simply Hired See Who Can Help You…

  17. Simply Hired

  18. Groups Professional interest Discussions Access to members/resources

  19. ACRL

  20. Applications • Workspace Apps • Projects & Teamspaces • Huddle workspaces • Social Apps • Twitter • Wordpress • Amazon Reading List • My Travel • Events • Polls • Bloglink

  21. Applications • Presentation Apps • Google Presentation • Slideshare • Creative Portfolio Display • Box.net files • Specialized Apps • Lawyer Ratings • FT Press • SAP Community Bio • Real Estate Pro • Legal Updates

  22. Company Buzz • Who is talking about your organization? • As an employer • As an employee • As a job hunter

  23. Company Buzz Buzz Words Trends Uses

  24. Company Buzz

  25. Why do company research on LinkedIn? • Access to management and employee profiles • Shows skills and certification needed to attain a certain position • Source of data on private firms, non-profits • Limit companies to a specific location • Further limit to your connections

  26. Companies Page

  27. Recent news Link to Businessweek company profile

  28. Business Research • Directory tool to find public and private firms • List of service providers • Ex. Graphics designer in Montreal • Advanced people search • Find information on a particular company function/position in job description details • Ex. What does a corporate librarian do?

  29. Information Reliability • Qualified users only allowed to enter company details: • Current company email address • Current position within company posted on your profile • Company administrator assigned to manage a company page

  30. LinkedIn Q&A • Ask questions and respond to queries • Free service • Professional expertise vs. community-based responses • Focus on business and technology • No fake aliases • Archival knowledge base

  31. trends AND pharmaceuticals

  32. Competitors • Xing • https://www.xing.com/

  33. More business networking sites

  34. Best Practices Businessweek – 10 Ways to Use LinkedIn in Your Job Search: http://www.businessweek.com/managing/content/jun2010/ca2010067_197297.htm 100+ Smart Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/ Mashable - 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/ Mashable – How to Optimize Your LinkedIn Profile: http://mashable.com/2010/12/15/optimize-linkedin-profile/ LinkedIn Blog – Security & Privacy: http://blog.linkedin.com/2009/02/10/quick-tips-on-security-and-privacy/

  35. Conclusion Build a network…make connections Participate in asking and answering Additional tool for corporate research

  36. Rajiv.Johal@concordia.ca Michelle.Lake@concordia.ca Thank you

  37. Further readings Breeding, M. (2009). The Systems Librarian: Social Networking Strategies for Professionals. Computers in Libraries. 29(9): 29-31. Retrieved from http://www.infotoday.com/cilmag/ Butow, E. (2009). How to succeed in business using LinkedIn: Making connections and capturing opportunities on the web’s #1 business networking site. New York: AMA. Craig, R. (2011, January 13). Streamline updates to enhance your digital presence. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/report-on-business/managing/on-the-job/streamline-updates-to-enhance-your-digital-presence/article1869362/ Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35-37. Retrieved from http://www.infotoday.com/online/default.shtml Glickman, J. (2011, February 1). The best networking email you’ll get all year. CNNMoney.com: Fortune Management. Retrieved from http://management.fortune.cnn.com/2011/02/01/best-networking-email-linkedin/ Information Today, Inc. (2010, August). Using LinkedIn as a company research tool. Information Advisor, 22(7). Kassel, A. (2008, September 2). Social networking: A research tool. Retrieved from http://web.fumsi.com/go/article/find/3196. Kooy, B. K., & Steiner, S. K. (2010). Protection, not barriers using social software policies to guide and safeguard students and employees. Reference & User Services Quarterly, 50(1), 59-71. Retrieved from http://www.rusq.org/2010/10/03/protection-not-barriers-using-social-software-policies-to-guide-and-safeguard-students-and-employees

  38. Further readings Miller, A. (2010, August). Need a question answered? Try a Q&A service. Information Advisor, 22(8). Redden, C. S. (2010). Social bookmarking in academic libraries: Trends and applications. Journal of Academic Librarianship, 36(3), 219-227. Retrieved from http://www.elsevier.com/wps/find/journaldescription.cws_home/620207/description#description Skeels, M. M. & Grudin, J. (2009). When social networks cross boundaries: a case study of workplace use of Facebook and LinkedIn.In GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work (91-104): doi:10.1145/1531674.1531689 Slutsky, I. (2010, December 6). Why LinkedIn is the social network that will never die. Advertising Age, 81(43), 2-23. Retrieved from http://adage.com/digital/article?article_id=147475 Smith, I. (2009, November 23). Competitive intelligence research with LinkedIn – who’s hiring? Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2009/11/23/competitive-intelligence-research-with-linkedin-whos-hiring/. Smith, I. (2009, December 7). Using LinkedIn People search to profile a company. Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2009/12/07/using-linkedin-people-search-to-profile-a-company/. Smith, I. (2010, March 29). Using LinkedIn Answers for competitive intelligence research. Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2010/03/29/using-linkedin-answers-for-competitive-intelligence-research/. Thew, D. (2008). LinkedIn – a user’s perspective: Using new channels for effective business networking. Business Information Review 25(2): 87-90. DOI: 10.1177/0266382108090810

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