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Visit Florida Internet and Interactive Media

Visit Florida Internet and Interactive Media. Overview What is ‘interactive / online marketing”, Objectives of interactive marketing How to measure its effectiveness Advantages / Disadvantages Visit Florida Web Site

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Visit Florida Internet and Interactive Media

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  1. Visit FloridaInternet and Interactive Media • Overview • What is ‘interactive / online marketing”, • Objectives of interactive marketing • How to measure its effectiveness • Advantages / Disadvantages • Visit Florida Web Site • The current website – suggestions for improvements: Design, ‘grades’, gather personal info, (e.g. for travel kit), the name…. • Driving traffic: Become preferred site (in search engines), exand searching criteria to more than “Florida”, exchange links, online YP • Online Games • CD distribution • Gifts and promotions: (Florida souvenirs, Free family Travels)

  2. Visit FloridaInternet and Interactive Media • Overview • What is ‘interactive / online marketing”, • Objectives of interactive marketing

  3. Visit FloridaInternet and Interactive Media • Overview (Cont.) • How to measure its effectiveness • Advantages / Disadvantages

  4. Visit Florida – The Web Site Design

  5. Visit Florida – The Web Site Design

  6. Visit Florida – The Web Site Design • The website looks very unprofessional • It is BORING!!! • It is not attractive • What can be done? • Hire a professional web designer firm • ‘Design outside the box’ • Add Animation, Video Clips • Cost is very low

  7. Visit Florida – The Web SiteAdd More Value • List of hotels / Attractions can be found elsewhere (e.g. AAA books) • VF can add value such as grading by visitors

  8. Visit Florida – The Web Site Gather Personal Data • Currently, very minimal personal data is gathered via ‘sunny” – the trip planner • More can / should be gathered, e.g. for sending free travel kit or CD.

  9. Visit Florida – Driving More Traffic Online YP • Online yellow pages are a great tool to bring in traffic: • Targeted search • One Click away from your website • Yet, VF is not listed in the major YPs …

  10. Visit Florida – Driving More Traffic Online YP

  11. Visit Florida – Driving More Traffic Online YP

  12. Visit Florida – Driving More Traffic Online YP • VF should become a national preferred listing in several categories • Very inexpensive

  13. Visit Florida – Driving More Traffic Online Link Exchange Exchange Links… (Travelocity, Expedia and others)

  14. Visit Florida – Consistency • Who are we? • VisitFlorida.org? • VisitFlorida.com? • FLAUSA.org? • FLAUSA.com? • -

  15. Visit Florida – Other Online Marketing Means • Feature online games on he website • Florida Themes • Targeted for kids and young adults • Inexpensive

  16. Visit Florida – Other Online Marketing Means • CD Distribution • Florida Promotion Clips • Interactive Travel Planner • Can be sent directly to travelers (data can be gathered in he website), OR • Via travel agencies

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