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Visit sunny Florida and experience a diverse range of attractions from sandy beaches to thrilling theme parks. Whether you're a retired couple seeking a winter escape or a family planning a fun-filled spring break, Florida has something for everyone. Our campaign aims to attract a wide audience by offering unique experiences and top prizes. With increased funding and marketing efforts, we are determined to make Florida the ultimate destination for all travelers.
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Visit Florida Escape to florida.
Objective • When it comes down to it we want to attract as many as we can, we want to attract a wide audience, from an retired couple to a whole family on spring break, we want to make Florida appealing to everyone, because Florida has something to offer everyone. • Do you want to attract retired couples during the winter months? During the winter months we do want to attract couples retired or just on vacation, we want to offer something to all of them, not just retired couples or working couples. • We want to attract spring breakers because Florida is at it’s best in the spring, especially if you like swimming and being out in the sun.
Target Market • Demographics, Geographics etc. • We want to appeal to the adults, specifically women because when it comes down to it, women are more willing to go on vacation than a man, so we want to appeal to women who live in the north to north east parts of the united states. We also want to appeal to the parents of a family, because we want families to visit as well, we also want to attract colledge students for spring break, and retired couples more for the winter though.
Approach and Competitive advantage • The approach is similar to that of the 2011 campaign, but our appraochdifferes because were pushing the idea harder,were giving away more prizes and better quality, we have more sponsors to allow for more prizes and rewards. Were also trying to attract more than last year, our thought for this year is that there is something to be loved by everyone who comes to Florida, we think that this shouldn’t just be marketed to one demographic but to a wide range of people who want a great vacation in a great state such as Florida. Our competitive advantage is that this year we have more money, we can apply more quality to what were doing and more marketing will be put in place to raise awareness and to enlarge our popularity among the people, we are driving harder and stronger with our campaign than in 2011, and we expect it will be far more successful.
