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Social Media & Real Estate: Building Seller Communities

Social Media & Real Estate: Building Seller Communities. The Problem. Housing market is down , hurting the economy, especially on a local level . Close community connections are dying out. Neighbors don’t know each other anymore.

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Social Media & Real Estate: Building Seller Communities

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  1. Social Media & Real Estate: Building Seller Communities

  2. The Problem • Housing market is down, hurting the economy, especially on a local level. • Close community connections are dying out. Neighbors don’t know each other anymore. • Selling houses and properties is becoming more and more difficult for realtors.

  3. How Do We Fix It? • Establish a way for current residents of a community to assist in the sale of local residences and promote their area • Connect neighbors together to accomplish the goal of furthering and bettering the community through effective communication

  4. What to Use? • How to connect residents with one another and allow them to assist in house/property promotion? • Social media!

  5. The Formula Social Media (Web/Facebook) + Real Estate Market Community Based Property Promotions

  6. The Idea • Identify users based on their geographical locations—based on this information, group them into communities, with smaller subgroups, neighborhoods, as well • Create home pages for the communities and neighborhoods, on which houses and properties for sale have their profiles featured

  7. The Idea (cont.) • On these property profiles, residents will be able to comment and provide personal insight and information on local community features • Users could also post various forms of media to help promote a property, as well as their community overall

  8. The Idea (cont.) • Potential buyers could then visit these pages, evaluate what resident said, and even post questions or polls on the property profiles

  9. Introducing… C-Square

  10. C-Square (C2) • Stands for “Community Connection” • Platform • Website linked into Facebook • www.csquarecommunityconnection.weebly.com • Tagline • “Find & BuildYour Community Connection.”

  11. How Does It Work: Technology • Grouping into communities/neighborhoods based on geographical location derived from a user’s IP address on their computer • Could potentially work with Google Maps for additional location programming

  12. The Purpose Behind It • To improve the real estate housing market (locally & state-wide) • To develop and further community togetherness that has been lost • To bring new people into communities, therefore bettering the area/group as a whole

  13. Why’d I Choose It? • My father is a Real Estate Appraiser & Realtor • Grew up seeing the strain of selling houses • Once the market went down, everything became more difficult • Realtors need assistance in selling

  14. Why’d I Choose It? (cont.) • “What people hate more than bad neighbors are empty houses.” • Empty houses & undeveloped properties decrease the property value of surrounding homes/properties

  15. The Ideal Demographic 25+ year old adults Middle/Upper Class Potential Buying Power Family-oriented

  16. Would People Use It? • Yes—they could provide assistance in selling houses in their community, therefore halting the decrease of their own property’s value & bettering their community • Easily accessible, user-friendly; linked into Facebook for easy accessibility

  17. Application Pages Main Application Home page > Community Home page • Community Forum > Neighborhood Home page >House/Property Profile pages • Interactive Appraisals (PDF)—summary; simple terms • Photo/Video Galleries (360° panoramic room photos) • Commentary Page • Questions & Polls • Link to outside media

  18. Application Pages (cont.) • Simplistic • Easy to use • Point & Click • Navigation Bar at top of screen • Tutorials available for new users

  19. Usability Statement • Intended to be user-friendly • both technologically advanced users and novices can have the same experience with it • Meant to be an interactive experience • users can both retrieve information and provide feedback

  20. Protections & Safety Measures In order to promote a safe experience for all users: • Postswillfirst be filtered and approved by secure system before being published • Filter will catch profanity and sexual messages; Approval by certified application workers • Protection statement that protects users from: • False or untruthful information given on the application • Abusive use by commenters, users, application administration

  21. Protections & Safety Measures (cont) • Report Abuse/Remove Comment ability • No users beneath the age of 18+ in order to promote a mature, adult-like air to the application • No direct messaging on the application between users in order to keep users safe from potential predators/abusers

  22. Source Support • Top 6 Tips for Marketing a Home Through Social Media • Should You Post Your Listings on Facebook? • Social Media and REALTORS™ • Hot new way to sell your home? Use social media • How Real Estate Pros are Using Social Media for Real Results • Real Estate Social Media Infographic

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