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Real Estate Meets Social Media/Marketing

Real Estate Meets Social Media/Marketing. Kevin Hall Real Estate Broker – RE/MAX Real Estate Instructor - Palomar. Overview. Real Estate Principles Real Estate Practice Introduce students to the changing role of the internet in the area of Real Estate Marketing.

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Real Estate Meets Social Media/Marketing

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  1. Real Estate Meets Social Media/Marketing Kevin Hall Real Estate Broker – RE/MAX Real Estate Instructor - Palomar

  2. Overview • Real Estate Principles • Real Estate Practice • Introduce students to the changing role of the internet in the area of Real Estate Marketing

  3. A Brief History of the Internet & Terms – WEB 1.0 • Late 1990’s… Al Gore invents the Internet • 1997 – My former boss “The internet is just another fad… like CB Radios • Email Quick communication Able to deliver daily listings to contacts Phil Johnston “Don’t let technology get in the way of selling”

  4. Vanity Domain Names • Easy to Brand self within a franchise • Easy to maintain control of clientele if you leave • If your name is gone… what do you do? • BeautifulLovelyFirstTimeHomeBuyersHomesInTheValley.com

  5. Web pages – Static Digital Brochures • Front Page made it easy for agents to make their own websites • Unfortunately they look like it • Data can get stale and out dated (Zero down loans & Condo Conversions) • Less dependence on print advertising

  6. IDX Internet Data Exchange • Allows easy access to all listings in the area • Realtor.Com Still the primary “Portal” for beginning Expensive to brand and upgrade your listings

  7. VOW Virtual Office Website • Avoids Bricks & Mortar • You can use other company’s listings… They can use your listings • Let me use your listing to generate a buyer lead to sell back to you! • Some sites maintain old data

  8. Email drip marketing • Cost effective way to send “touch points” to your prospects. • Can inundated prospects • CanSpam and double opt-in

  9. SEO – Search Engine Optimization • Building websites that Google,Yahoo & Bing will find • Keyword references in name, title and text • Links • White Hat v.Black Hat SEO

  10. SEM – Search Engine Marketing • Google/Yahoo/Miva • Targeted Clicks • Hard for Print Media to compete, still selling the “old model” of # of eyes not action • Click Fraud • Internet Ghetto

  11. Other Key Terms • Forums • AgentsOnline.net • Banner Ads • Blogs 1.0 • Free form media for agents to write about anything

  12. Enter…Web 2.0 • Blogs • MicroBlogs • RSS • Social Marketing

  13. Blogs 2.0 • ActiveRain • Easy to start, easy to be associated with real estate – No SEO benefit to your site and … you don’t own it. • Blogger - Not real estate related but easy to start • WordPress • Easy to set up and better to associate with your website

  14. RSS Fed Sites • RSS – Really Simple Syndication • Realtor.com • Trulia • Zillow • Hijacked Listings • VOW 2.0

  15. Classmates.com • New Rule: Stop giving me that pop-up ad for classmates.com! There's a reason you don't talk to people for 25 years. Because you don't particularly like them! Besides, I already know what the captain of the football team is doing these days --- mowing my lawn. George Carlin (Not!)

  16. MySpace.com • Gateway Drug to Social Marketing. • Position is for teens and 20’s, Good placement for Musicians

  17. YouTube • Yes…YouTube • Viral Marketing • Susan Boyle • http://gkre.us/robot • Tiny Url • Channel

  18. FaceBook • Difference between Profiles and Pages • Terms • Profiles – Friends – Personal • Pages – Fans - Public

  19. Twitter • Welcome to Micro-blogging • Terms “Smurf Talk” • Tweet • TwitPic • Twitterer or a Tweeter • Twitterzine • Twoosh – a full 140 character tweet • Dweet – Tweet sent while drunk • Mistweet – A tweet sent that you later regret • Hash Tags • Trending Topics

  20. Twitter How to use it in Real Estate • Keyword intense, easy to search • Easy to post new listings • Easy to search for users in your geography • Easy to link to news articles • Easy to link to pages on your site… or Blog

  21. Twitter, Do’s and Don’ts • Bring value, be pertinent (who cares if you are eating a ham sandwich) • Don’t Over-Tweet • Don’t be over “Salesy”

  22. LinkedIn • Professional Networking goes digital • Contacts not “friends” • Professional Associations

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