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“The Computer is Personal Again”- hp

“The Computer is Personal Again”- hp. Goal. To grow a more profitable worldwide business through the introduction, support and marketing of innovative products, services and solutions To deliver the absolute best customer experience in technology. Overview.

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“The Computer is Personal Again”- hp

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  1. “The Computer is Personal Again”-hp

  2. Goal • To grow a more profitable worldwide business through the introduction, support and marketing of innovative products, services and solutions • To deliver the absolute best customer experience in technology

  3. Overview • Investing millions of dollars in global marketing campaign for its Personal Systems Group (PSG) • Theme is : “The Computer is Personal Again” • Focuses on individual and personal relationships people have with their PC’s unique to each user. • Whether they want a spreadsheet or a work of art • To make the computer a more powerful personal tool • Emphasis is on empowering the user • Less emphasis on the “feeds and speeds” • Look brings: • Ideas to life • Iconic images of a hand • Handwritten type

  4. Campaign Elements • Campaign was created by San Francisco advertising agency Goodby, Silverstein & Partners • HP will drive core concepts and ideas through all PSG communications world wide • “The Hand”

  5. Television and Web • HP will be highlighting celebrities, noteworthy business people and other recognizable figures, and how their PC’s are personal to them • The famous snowboarder, Shaun White, was the first to make an ad for hp • HP will also be joining with MTV’s college network, mtvU, on the “Meet or Delete” series • TV show where college students meet each other based solely on the contents of their hard drive. • They will use every MTV asset around the globe; cable, online, wireless and outdoor

  6. Campaign Scope • The total campaign spend worldwide is several hundred million dollars • Includes traditional, web and viral marketing elements that will be rolled out across key countries in the upcoming months • North America • Europe • Asia

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