1 / 7

Berkshire Safe Sleeping Campaign: Promoting Infant Safety with a Short Video

This campaign addresses the need for better information on safe sleeping practices for dads and caregivers of infants to prevent avoidable deaths. A short video targeting dads and caregivers of young infants will be produced, with support from partners like London Irish Rugby Club, to raise awareness and promote safe sleeping habits. The video, funded by NHSE, will be easy to watch yet deliver a serious message. Filming is set for July, and the finished video will be widely circulated. The campaign is a collaborative effort involving Berkshire West and East CCGs, healthcare trusts, and local councils.

breazeale
Download Presentation

Berkshire Safe Sleeping Campaign: Promoting Infant Safety with a Short Video

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Berkshire Safe Sleeping Campaign Liz Stead Berkshire West CCG

  2. Why? • There has been an identified national and local increase in the number of cases where babies have died, and unsafe sleeping practices have been a feature of the death • These have sometimes occurred when Dad or other family member have been caring for the baby (often to give Mum a break) • These deaths are thought to mostly be avoidable

  3. Co-production • Health partners have worked with new fathers in a number of clinical settings to find out how they received information about safe sleeping • Overwhelmingly they told us that they did not have information specifically tailored to them • Most Dads felt they had not had enough information about how to make sure their baby sleeps safely • We asked them how they would like to have information – they told us short video was best

  4. Raising Awareness • Money sourced from NHSE to create a short video (90s full length, 30s shortened) • The video will target Dads but will be relatable to anyone caring for a young infant • Supported by London Irish Rugby Club who will feature in the video • Video will be easy to watch but with a serious message

  5. Next steps • Our filming date is arranged – production of the finished video is anticipated by middle of July • The video will be widely circulated to all organisations and can be used anywhere • We will have a website landing page with links to appropriate websites

  6. Thanks to… • Berkshire West and Berkshire East CCGs • Royal Berkshire NHS Foundation Trust • Frimley Health NHS Trust • Berkshire Healthcare NHS Foundation Trust • NHS Creative • Bracknell Forest Council and LSCB

More Related