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Group Goal Setting Meeting - Marketing

Group Goal Setting Meeting - Marketing. SUMMARY. NORTH. EAST. WEST. SOUTH. Market Visit by HOS/M August’ 2007. Mr. A.Srivastava - North : 12 days. Mr. Debdoot Roy – East : 28 days. HOS – West Zone : NA HOS – South Zone : 23 days. HOM – Corporate : 12 days.

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Group Goal Setting Meeting - Marketing

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  1. Group Goal Setting Meeting - Marketing

  2. SUMMARY

  3. NORTH

  4. EAST

  5. WEST

  6. SOUTH

  7. Market Visit by HOS/MAugust’ 2007 • Mr. A.Srivastava - North : 12 days. • Mr. Debdoot Roy – East: 28 days. • HOS – West Zone : NA • HOS – South Zone : 23 days. • HOM – Corporate : 12 days

  8. Advertising & Branding (August 2007)

  9. Exports

  10. Export Marketing – FY 2007-2008Export Target for FY 2007-2008: USD 1140,000 (INR 5crores)

  11. Progress/status of Aug 07’s objectives

  12. Activities & Development in Export Market: UAE: Peeled Foam: Received a new order of USD63,000 (9 x 40’ HQ FCL) for 25AG & 18FF peeled Foam. Moulded PU Foam Chair Set: Customer is out of country and will return in the 2nd week of Sep, 2007. Maldives: Received a new order of USD5,500 for40D FF sheets.

  13. Canada: Developed a new customer for 52D & 85D Memory Foam. Received an order of USD10K. Hungary: Customer has sent his coir samples. RCP is preparing counter samples as per customer’s sample specifications. UK: Offered Rebonded Foam in peeled roll form with non woven Lamination. Customer’s response is awaited. USA: Received an inquiry for 40D Pre-cut memory foam for automatic vending machine application. Samples are being arranged from Joyce.

  14. Other inquires: • PU Foam Cushions from Netherlands. • Memory Foam from Spain, Hungary • Rebonded Foam in peeled rolls from UK • 60D & 85D memory foam mattress toppers from Wal-Mart, USA Objectives for Sep 2007 • Export shipments to UAE, Maldives, Canada etc to be sent. • To get ourselves listed in another 10 web portals by Sep 30, 07. • Application/Verification/Registration of DFIA license. • Advance license to be applied. • New Customers to be contacted and logistic channels to be developed against inquiries being received.

  15. Other Activities

  16. BOP - Delta Comparison of Sales - Delta • % share in total SW Flexi Puf Mattress : 4 % • % share in Puf Covered Mattress Sales : 9 %

  17. Helpline : August’ 07

  18. Complaints Analysis Sleepwell Flexi Puf

  19. Flexi Puf September’ 06 to August ’07

  20. Analysis of Complaints Zone Wise Sep'2006 – Aug; 2007

  21. Product wise Complaint Sep’ 2006 – Aug’2007

  22. Flexi Puf - Trend (Per Million)

  23. Complaints Analysis Sleepwell Flexi Coir

  24. Flexi Coir Sep'2006 – Aug’2007

  25. Analysis of Complaints Zone Wise Sep’2006 – Aug’2007

  26. Product wise Complaint Sep'2006 – Aug’ 2007

  27. Flexi Coir - Trend (Per Million)

  28. THANK YOU

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