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Product Design Why?

Product Design Why? . Dr. Husam Arman .

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Product Design Why?

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  1. Product Design Why? Dr. Husam Arman

  2. Lawyers. Accountants. Radiologists. Software engineers. That’s what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of “left brain” dominance, and the Information Age that it engendered, are giving way to a new world in which “right brain” qualities — inventiveness, meaning, empathy — predominate. 2 Daniel H. Pink

  3. The New Conceptual Age We are moving from an economy and a society built on the logical, linear, computer-like capabilities of the Information Age to an economy and a society build on the inventive, empathic, big-picture capabilities of the Conceptual Age Daniel H. Pink 3

  4. The New Conceptual Age http://elearningtech.pbworks.com/ 4

  5. Right Brain Rising RIGHT Sees the Picture Hears how it is said (context) Comprehends metaphors Constructs big picture Synthesizes Diverges Sees relationships LEFT Understands the Words Hears what is said (text) Comprehends literal meaning See details Analyzes Converges Sees categories 5

  6. Why right brain is rising? • Our society is shifting from a focus on L-directed thinking to one of R-directed thinking. • Reasons: • Abundance • Asia • Automation 6

  7. Abundance We’ve got everything we need • Powered by knowledge workers, the information economy has produced a standard of living unlike anything in the past. • Even though people have their basic needs met, their life satisfaction have remained the same… People are craving transcendence • Businesses must now produce not only a product that is reasonably priced and functional, but also beautiful, unique, and meaningful.  7

  8. Asia • Many L-directed American jobs are being shipped overseas to Asia where workers earn much less for the same job. • We are not all going to lose our jobs tomorrow.  Outsourcing is over hyped in the short term.  But it's under hyped in the long term. • The US workers need to do what workers abroad cannot do equally well for much less money - using R-Directed abilities. 8 GE: 48% of software developed in India

  9. Automation Computers can do many tasks faster and cheaper • Computer technology is able to duplicate (quicker and cheaper) the process of many L-directed jobs. • Any job that depends of routines - that can be reduced to a set of rules, or broken down into a set of repeatable steps – is at risk. • Technology and innovations are affecting mainly the unskilled workers !! 9

  10. The New Conceptual Age To survive in this age, individuals and organizations must examine what they’re doing to earn a living and ask themselves three questions: 1. Can someone overseas do it cheaper? 2. Can a computer do it faster? 3. Is what I’m offering in demand in an age of abundance? If your answer to question 1 or 2 is yes, or if your answer to question 3 is no, you’re in deep trouble. 10

  11. The New Conceptual Age Creators & Empathizers • Pattern Recognizers • Meaning Makers – Artists – Inventors – Designers – Storytellers – Caregivers – Consolers – Big Picture Thinkers • Computer Programmers – Create Code • Accountants – Crunch Numbers • Lawyers – Craft Legal Documents 11

  12. The six senses In the Conceptual Age, we will need to complement our L-Directed reasoning by mastering 6 essential R-Directed aptitudes 12

  13. Design "The wealth of nations and the well-being of individuals now depend on having artists in the room.  In a world enriched by abundance but disrupted by the automation and outsourcing of white-collar work, everyone, regardless of profession must cultivate an artistic sensibility". “Business people don't need to understand designer better, they need to be designer” Roger Martin, dean, Rotman School of Management 13

  14. Design Improving a school's physical environment could increase test scores by as much as 11 percent. Daniel Pink http://www.karimrashid.com 14

  15. Design Try this Answer:1-b, 2-c, 3-a 15

  16. Practice this regardless • Keep a Design Notebook • Channel Your Annoyance • Read Design Magazines • Be Like Karim Rashid • Become a Design Detective • Participate in the "Third Industrial Revolution" • Visit a Design Museum • C-R-A-P-ify Your Graphic Design • Put It on a Table • Be Choosy 16

  17. Examples – students like you! Band Aid Dispenser 17

  18. Examples – students like you! Christmas Tree Stand 18

  19. Examples – students like you! Outlet Cover 19

  20. Examples – students like you Laptop Cable Organizer 20

  21. Examples – students like you Ironing Board 21

  22. Examples – students like you Sugar Dispenser 22

  23. Contrast Repetition Alignment Proximity Back

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