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Cultural Competency

Cultural Competency. Image Source: http ://www.dlapiperdiversity.com/news/site-launch-press-release.html.

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Cultural Competency

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  1. Cultural Competency Image Source: http://www.dlapiperdiversity.com/news/site-launch-press-release.html Cultural competence" is widely defined as a set of behaviors, attitudes, and policies that create a system that organizations can use to work effectively in cross-cultural situations. Entrepreneurs can choose multiple ways to emphasis openness and acceptance of cultural competence. Branding is one practice of identifying your product to consumers through symbols, such as a design (Kotler, 1997). Thus, branding can also be an opportunity display cultural competence.

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