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Tarek Fahmy

Tarek Fahmy. 2009. Definition and History. Stereotypes: a form of cultural reduction, created to simplify understand, and communicate. History of the word: • 1725 - printing plate - 1820’s - evolved into metaphor for monotony - 1922 - Walter Lipton’s use in psychology. Psychology.

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Tarek Fahmy

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  1. Tarek Fahmy 2009

  2. Definition and History Stereotypes: a form of cultural reduction, created to simplify understand, and communicate History of the word: • 1725 - printing plate - 1820’s - evolved into metaphor for monotony - 1922 - Walter Lipton’s use in psychology

  3. Psychology • Personal stereotypes:inside-outside process • Cultural stereotypes: Outside-inside process The two share a symbiotic relationship • Positioning stereotypes: Identity and image creation targeted at a group.

  4. Recent Examples “Hollywood and Washington spring from the same DNA.”Jack Valenti Private Sector: the press Oklahoma bombing coverage

  5. Recent Examples “Hollywood and Washington spring from the same DNA.”Jack Valenti Public Sector: state propaganda

  6. Stereotypes Can Kill! • WW-I: the Ottoman Genocide (1915-1923) • 2 million+ casualties • WW-II: the Nazi Genocide (1933-1945) • 6 million+ casualties

  7. Possible Remedies • Contact hypothesis: through direct contact, people humanize the Other instead of relying on stereotypes • Counter-Stereotypes: the antithesis of stereotypes

  8. Digital Stereotypes • Data mining: • 1950s: Statistics + A.I. + Machine Learning • 1980s-1990s: Moved to digital • 1990s-Present: Database warehousing + web mining • Dataveillance: • Biometrics • DNA • Data consolidation

  9. Anthropotypes (1:1) “We are more then the bits of data as we go about our lives.”Daniel Solove • Anthrop: (Greek: man, human being) • + • Type: (Greek: a figure, an image, a kind) • = Human Kind

  10. Anthropotype Model (1:Many) New Mass Communication Framework Stereotypes and anthropotypes attempting to reach a more nuanced understanding of citizens, consumers, and users.

  11. Pandora.com A New Kind of Radio

  12. Pandora.com Thumbs-up & Thumbs-down

  13. Pandora.com Song Menu

  14. Pandora.com Add Variety

  15. The Evolution of Stereotypes?

  16. The Proliferation of Anthropotypes? • End-user nuanced digital input • + • Private sector data mining • + • Public sector dataveillance • = • More accurate understanding - less stereotyping.

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