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Hennes & Mauritz – the clothing company

Hennes & Mauritz – the clothing company. FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007. | Agenda. History Products / extra services Position on the market Markets Competitors.

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Hennes & Mauritz – the clothing company

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  1. Hennes & Mauritz – the clothing company FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  2. | Agenda • History • Products / extra services • Position on the market • Markets • Competitors FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  3. | History • Founder Erling Persson • Salesman from Västerås, Sweden FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  4. | History • Open the first Hennes store in • Västerås on 13 September 1947. FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  5. | History • He called it “Hennes” – the Swedish word for “hers” • 1968 expand to Stockholm bought company Mauritz Widforss • after that they got men clothes as well • new brand was born: Hennes & Mauritz FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  6. | History • shops opened in different European countries e.g. Norway, Denmark and UK • 1974 H&M Go to the stock exchange • 1980 First store in Germany opened • 2004 opened the 1000th shop in France FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  7. | History • In March 2007 H&M will be launching a new store chain under the name • COS – Collection of Style. • 10 stores are planned to open • UK, Germany, the Netherlands and Belgium FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  8. | products • different product range • everything for everyone • a perfect shop to satisfy your dreams • modern basics to high fashion reflecting the latest international trends • collections are supplemented by matching accessories, nightwear, underwear and cosmetics FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  9. | extra services • own online shop with a outlet area, new clothes to well reduced prices FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  10. | position on the market • only company with that wide range of products • different area, different products especially for a region • low price structure  everyone can buy from H&M • big stores in almost every bigger city, best locations (mostly in pedestrian precincts) FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  11. | position on the market • often changing clothes, popular designer e.g. Madonna, Karl Lagerfeld and Roberto Cavalli • best price – quality structure on the market • can’t find any clothes that cheap, often products copied from designer labels but much cheaper • since few years H&M has a Online-Shopping-System on their homepage. • offers a broad and varied range that allows customers to find their own personal style FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  12. | markets • there is a lot going on at H&M at the moment. stores are being opened in new exciting locations and H&M is finding new ways to surprise, meet and inspire customers • Germany biggest sales by country in 2006 (303 stores, 1st position, UK 112 stores, 2nd position) FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  13. | markets • markets all around the world: USA, Canada, Europe, UAE, since 2007 China, and next year Japan • 1345 shops opened and only 16 shops closed during the years • complete fashion department stores for the whole family to concept stores • competing with everyone, from specialist retailers and international chains FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  14. FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  15. | competitors • C&A • Esprit • S.Oliver • Zara • Jack & Jones • M.A.N.G.O. • New Yorker FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

  16. Thank you for your attention! FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

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