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2014 COMPANY PROFILE HANA COMPANY

2014 COMPANY PROFILE HANA COMPANY. Outdoor & Auto-camping. www.hanacpn.com. contents. * Greetings from CEO * Company History * Abbreviation for Company Name * Company Organization * Head Office’s Business Range * HANA’s Imported Brands * Business Marketing Activity

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2014 COMPANY PROFILE HANA COMPANY

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  1. 2014 COMPANY PROFILE HANA COMPANY

    Outdoor&Auto-camping www.hanacpn.com
  2. contents * Greetings from CEO * Company History * Abbreviation for Company Name * Company Organization * Head Office’s Business Range * HANA’s Imported Brands * Business Marketing Activity * HANA’s Show Room * Company Profile & Business Summary * HANA’s Partners – Business Area for Retailers * Market Analysis * About Partnership * Company Location and Contact Information
  3. Frontrunner in outdoor & auto-camping We are leading outdoor & auto-camping culture in Korea! Hana Company is importing famous outdoor and auto-camping products from overseas, and distributing and circulating the products domestically. We make a great appeal to outdoor & auto-camping manias as we have been providing highly qualified items since 2005. We have formed business partnerships with Amazonas specialized in hammock from Germany and with Boutique Camping specialized in Bell Tent from England (and more than 30 brands), and continuously endeavored successful sales for premium outdoor brands in Korea. Recently, Korean outdoor market has experienced rapid development and change. Hana Company focuses on advancing excellent technical skills, brand value improvement, innovative design, customer satisfaction enhancement, and simplified distribution, which gives customers superior quality products with a reasonable price. We also provide them with the best products and service and try establishing right distribution order. We are becoming a leader in Korean outdoor market to build up healthy and sound outdoor culture. Creating social value through the best products! It is Hana’s dedication to the customers. YONG IN BAEK CEO of HANA Company Greetings from CEO
  4. Company history [2005] APR Established “Hana International” in Seoul, Korea. Launching brand “Wildberg” and production together DEC Exclusive distributor for Austrian brand “Khola” [2007] FEB Exclusive distributor for Italian outdoor brand “Ferrino” & “Valdas” MAY Opened online shopping mall “Wildcamp (www.wildcamp.co.kr)” for climbing, outdoor, auto-camping, and MTB equipments Production over 30 items for auto-camping equipments “Wacam” [2008] DEC Opened Hana’s main homepage (www.hanacpn.com) [2009] JAN Exclusive distributor for British brand “True Utility” [2010] FEB Changing company name “Hana International” to “Hana Company” JUN Exclusive distributor for Czech underwear brand “Lasting” JUL Exclusive distributor for German hammock brand “Amazonas” AUG Attending “Korean Outdoor Fair” in KINTEX, Korea SEP Exclusive distributor for Australian position indicating device of holder type “Nitestik” Attending “Leports Festival for Camping” in Yangpyung, Korea OCT Attending “Korean Bike Fair” in KINTEX, Korea Attending “Mountain Korea Fair” in AT Center, Korea NOV Attending “Camping Festival” in Jarasum, Korea
  5. Company history [2011] MAR Launching Hana’s own production brand “Wildbear” JUN Attending “International Camping Industry Fair” in COEX, Korea AUG Attending “Ilsan Outdoor Show” in COEX, Korea NOV Renewed Hana’s homepage(www.hanacpn.com) & online shopping mall(www.hanacpnmall.com) [2012] FEB Exclusive distributor for British vehicle roof rack & roof box brand “HandiWorld” MAR Attending the exhibition “Spring of Outdoor” in Shinsege Department, Korea APR Exclusive distributor for British bell tent brand “Boutique Camping” MAY Exclusive distributor for Netherland sleeping bag, mat brand “Polydaun” Supply and installation of Amazona’s hammock and swinger in the exhibition room for SK Group in 2012 Yeosu Expo, Korea JUN Exclusive distributor for Italian climbing stick brand “Vipole” Exclusive distributor for LED flashlight brand “Nextorch” JUL Exclusive distributor for American back pack brand “Mountainsmith” AUG Attending “2012 Sports Leisure Exhibition” in KINTEX, Korea [2013] JAN Obtain Manufacture License of “Mountainsmith” FEB Attending “International Camping Fair 2013” in KINTEX, Korea JUN Attending “Korea Autocamping Show 2013” in COEX, Korea JUL Exclusive distributor for “WILDO” from Sweden Exclusive distributor for “LightWave & CRUX” from England Exclusive distributor for “Kemp Light ” from USA
  6. Company history OCT Exclusive distributor for USA thermos brand “Bubba” Exclusive distributor for Singapore sandal band “Kaido” Exclusive distributor for USA titanium products band “Toaks” Exclusive distributor for USA picnic products band “Picnic Time” Nov Exclusive distributor for USA survival kit band “UST” Exclusive distributor for USA hat band “Cov-Ver” Exclusive distributor for USA lantern band “Blackfire” Exclusive distributor for USA cellphone equipment band “Blackfire” Dec Exclusive distributor for USA hat and lantern band “Panther Vision ” Exclusive distributor for Germany hair cap band “PAC ” Exclusive distributor for Germany helmet and hat band “Helt-Pro ” Exclusive distributor for Austria functionality shoe inserts band “Ortho Move” Exclusive distributor for Italy knife band “Fox Knives ” Contact France sunglass and goggle band “Bolle” Contact Italy stick band “Fizan”
  7. Abbreviation for Company Name Adventure Hero A H 어떤 효능 가지고 있나? Ace Nature A 얼마나 저렴한가? N 어디에서구입할 수 있는가? 어떻게 알려줄 것인가?
  8. Company Organization C.E.O Sales Department Administration Department Finance Department Design Department Marketing Department Import & Export Department Sales Team 1 Sales Team 2 Direct Management(Offline Market ) Online Marketing Public Relations Wholesale Retailers Store, Outlet Multi Mall, Open Market Special offer Vendors B2B Road Shops
  9. Head Office’s Business Range HANA CAMPANY (Outdoor / Camping) Main road shop& Retailer road shop Online/ Open Market H A N A Synergetic Effect We will provide our customers with good products, reasonable price and best customer service.
  10. HANA imported Brands USA GERMANY ENGLAND ENGLAND GERMANY KOREA ENGLAND USA ENGLAND USA IRELAND USA SWEDEN USA USA USAUSAUSA SINGAPORE USA USA ENGLAND GERMANY GERMANYAUSTRIA ITALY USA
  11. HANA’s Show Room
  12. BusinessMarketing Activity ◈ HANA attended “ Korea Autocamping Show 2013 ” from 5th of June to 8th of June, 2013 in COEX
  13. BusinessMarketing Activity ◈ HANA attended “ International Camping Fair” from 28th of February to 3rd of March, 2013 in KINTEX
  14. BusinessMarketing Activity ◈ HANA attended “ Seoul Sport & Leisure Industry Expo” from 30th of August to 2nd of September, 2012 in KINTEX
  15. BusinessMarketing Activity ◈ HANA attended “ Spring of Outdoor” from 16thof March to 23rd of March, 2012 at Shinsegae Department Store, Gangnam Branch, Korea
  16. BusinessMarketing Activity ◈ HANA attended “2011 Preview Outdoor Show” form 17th of August to 19th of August, 2011 in KINTEX
  17. BusinessMarketing Activity ◈ HANA attended “2010 Outdoor Show” from 11th of August to 13th of August, 2010 in KINTEX
  18. BusinessMarketing Activity ◈ Hana attended “2010 Camping Festival” on November in JARASUM, KOREA
  19. CompanyProfile & Business Summary Hana Company is importing famous outdoor products, and also making and circulating outdoor clothes and auto-camping goods in Korea. The CEO of Hana Company, Mr.Baek has long distribution experiences as a sales manager at Montbell of OD camp brand and Cerro Torre of Rafuma & Osprey brands for over 15 years. We have distribution partners who run 50 offline multi shops and 10 online shops. So, it won't be that difficult to develop your lines. If you choose us as your partner for Korea market, we will promote and develop your line into high end brand with confident. Annual Turnover (USD)
  20. Hana’s partners – Business area for Retailers JunyoungCoperation Seoul Gangwon-Do Gyeonggi-Do Chungbuk -Nahoo Camp Chungcheongbuk-do       Chungnam-Sarewa Chungcheongnam-do       OK Mountain Reports Gyeongsangbuk-Do Blackyak Sesan Jeollabuk-Do Gyeongsangnam-Do MounTopia Saram&Mountain Jeollanam-Do - Offline multi-shops : 52 - Online retailers : 10 Jeju-Do
  21. Market analysis * Korea Outdoor Market (Current Status of Items) (Current Status of Circulation)
  22. Market analysis Status of Korean Outdoor Market 1. Whole climbing population : About 15 million people * Whole Outdoor market Size : About 6 trillion won(2013) => Estimated outdoor equipment market size: 1.3 trillion won out of the whole 5 trillion won   2. A public awareness : Outdoor wear market is changing from the word ‘casual’ to ‘outdoor’. It is therefore naturally growing bigger and much more familiar to general public. These belong to functional clothing to protect body. 3. It has become a popular street fashion for new generation. 4. Many people are enjoying the variety of leisure activities regardless of age, which leads to raise purchasing need for technical clothing. 5.We have distribution planning aiming to get about 0.1% (USD 6,000,000) market shares in specialized customers in the whole outdoor market.
  23. Market analysis Market Size Korean Outdoor market will be increased amount of USD 7,500 million in 2014 Korean Outdoor market in 2014 is expected to reach USD 7,500 million.Recently, more than 30 outdoor brand has announced business plan for 2014 in Korea. Their target revenue was found to be around USD 7,000 million. Furthermore, there are other seller such as Mega mart, Home shopping and those sellers will increase sales of outdoor products in Korea. The figure of market size increased more than eight times compared to 2006. In particular, the top 7 brands in Korea have target of market growth is more than 500 million and other 5 brands also have target sales more than 200 million in 2014. The top brands took 10% growth target and it is a conservative growth target for top brands. However, middle size brand will increase their investment to grow up their market share and It will effect to Korea outdoor market growth. Specially, Home shopping and some other brands expect to make the rapid growth of the outdoor market. There are some new brands to enter the amount of sales 100 million such as Merrell Korea, Montbell, Discovery-Expedition, Beanpole Outdoor, Center Pole, West Wood, Tuscarora, Mountia.
  24. About Partnership Why we want to be your partner We have been looking for and launching sales of famous overseas brand such as Amazonas in Germany, Boutique Camping in England and so on. Hana has fulfilled a lot of experience for brand launching and distribution. If you transact business with Hana, you will be successful in Korea Market with your products. If you want to get more details, please visit our site. www.hanacpn.com
  25. Company Lcationand Contact Information 2F, 296-98 Jungwhadong , Jungnanggu, Seoul, Korea (131-879) Tel: 82 2 433 8875 / 8876 82 70 4106 3449 Fax: 82 2 433 8816 E-mail: julie@hanacpn.com Skype: hanacpn www.hanacpn.com
  26. Thanks for Joining us
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