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Future-Friendly Web

Future-Friendly Web. Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly. Susan Ragland. Web Marketing Coordinator, Ram Jack Systems Distribution LLC Previously at Tarrant County College, Interim Director of Web Communications.

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Future-Friendly Web

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  1. Future-Friendly Web Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly

  2. Susan Ragland • Web Marketing Coordinator,Ram Jack Systems Distribution LLC • Previously at Tarrant County College,Interim Director of Web Communications

  3. http://cdn1.sciencefiction.com/wp-content/uploads/2013/07/game-of-thrones-2011-wallpaper-iron-throne.jpghttp://cdn1.sciencefiction.com/wp-content/uploads/2013/07/game-of-thrones-2011-wallpaper-iron-throne.jpg

  4. http://www.sidequesting.com/wp-content/uploads/game-of-thrones-season-3-episode-4-daenerys.jpghttp://www.sidequesting.com/wp-content/uploads/game-of-thrones-season-3-episode-4-daenerys.jpg

  5. Build Relationships; Build Resources • Meet • Ask Qs about *their* knowledge • Questionnaire • Bullet lists, short answer • Do not ask for “Web content” • Share info about writing for usability, accessibility & SEO

  6. Usability. Accessibility. ?

  7. Checklist • URL • Title • <H*> • Content • Main idea/keywords • Tagging/markup • Digestible chunks • Hyperlinks, external links

  8. http://cdn.fansided.com/wp-content/blogs.dir/229/files/2014/04/westeros.pnghttp://cdn.fansided.com/wp-content/blogs.dir/229/files/2014/04/westeros.png

  9. http://houseofgeekery.files.wordpress.com/2013/03/eddard-and-jon-lord-eddard-ned-stark-29539813-800-450.pnghttp://houseofgeekery.files.wordpress.com/2013/03/eddard-and-jon-lord-eddard-ned-stark-29539813-800-450.png

  10. http://www.superbwallpapers.com/tv-shows/game-of-thrones-24178/http://www.superbwallpapers.com/tv-shows/game-of-thrones-24178/

  11. http://img4.wikia.nocookie.net/__cb20120507065210/villains/images/9/9f/Joffrey_Baratheon_on_the_Iron_Throne_HBO.jpghttp://img4.wikia.nocookie.net/__cb20120507065210/villains/images/9/9f/Joffrey_Baratheon_on_the_Iron_Throne_HBO.jpg

  12. http://metrouk2.files.wordpress.com/2014/04/759997_got401_071513_hs_dsc6527.jpghttp://metrouk2.files.wordpress.com/2014/04/759997_got401_071513_hs_dsc6527.jpg

  13. http://www.fableblades.com/Photos/Longclaw3/C.jpg

  14. http://www.nngroup.com/articles/usability-101-introduction-to-usability/http://www.nngroup.com/articles/usability-101-introduction-to-usability/

  15. Let’s Build a Page!

  16. Resources • http://accessibility.psu.edu/boldface • http://searchenginewatch.com/article/2342245/4-SEO-Myths-Conspiracy-Theories-Googles-Matt-Cutts-Wants-to-Die • http://searchenginewatch.com/article/2343040/Bodiless-Matt-Cutts-Explains-Why-Body-Content-Matters-to-Google • http://searchenginewatch.com/article/2339370/Googles-Matt-Cutts-on-SEO-A-Retrospective-2011-2013 • http://www.mattcutts.com/blog/guest-blogging/ • http://www.nngroup.com/articles/usability-101-introduction-to-usability/

  17. Collaborate • @ilikephysics • sragland@ramjack.com • Carrier Pigeon • Usability • Accessibility • Game of Thrones • Foundation Repair

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