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Future-Friendly Web. Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly. Susan Ragland. Web Marketing Coordinator, Ram Jack Systems Distribution LLC Previously at Tarrant County College, Interim Director of Web Communications.
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Future-Friendly Web Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly
Susan Ragland • Web Marketing Coordinator,Ram Jack Systems Distribution LLC • Previously at Tarrant County College,Interim Director of Web Communications
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Build Relationships; Build Resources • Meet • Ask Qs about *their* knowledge • Questionnaire • Bullet lists, short answer • Do not ask for “Web content” • Share info about writing for usability, accessibility & SEO
Checklist • URL • Title • <H*> • Content • Main idea/keywords • Tagging/markup • Digestible chunks • Hyperlinks, external links
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http://www.superbwallpapers.com/tv-shows/game-of-thrones-24178/http://www.superbwallpapers.com/tv-shows/game-of-thrones-24178/
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http://www.nngroup.com/articles/usability-101-introduction-to-usability/http://www.nngroup.com/articles/usability-101-introduction-to-usability/
Resources • http://accessibility.psu.edu/boldface • http://searchenginewatch.com/article/2342245/4-SEO-Myths-Conspiracy-Theories-Googles-Matt-Cutts-Wants-to-Die • http://searchenginewatch.com/article/2343040/Bodiless-Matt-Cutts-Explains-Why-Body-Content-Matters-to-Google • http://searchenginewatch.com/article/2339370/Googles-Matt-Cutts-on-SEO-A-Retrospective-2011-2013 • http://www.mattcutts.com/blog/guest-blogging/ • http://www.nngroup.com/articles/usability-101-introduction-to-usability/
Collaborate • @ilikephysics • sragland@ramjack.com • Carrier Pigeon • Usability • Accessibility • Game of Thrones • Foundation Repair