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CHALLENGE: “Top of the Pyramid” donors are aging More than 50% of the Board of Directors are 60+ Demographics of civic

CHALLENGE: “Top of the Pyramid” donors are aging More than 50% of the Board of Directors are 60+ Demographics of civic leadership are changing SOLUTION: Recruit the next generation of leaders and donors by providing a deep engagement experience with the museum; the Leadership Circle.

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CHALLENGE: “Top of the Pyramid” donors are aging More than 50% of the Board of Directors are 60+ Demographics of civic

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  1. CHALLENGE: • “Top of the Pyramid” donors are aging • More than 50% of the Board of Directors are 60+ • Demographics of civic leadership are changing • SOLUTION: • Recruit the next generation of leaders and donors by providing a deep engagement experience with the museum; the Leadership Circle.

  2. PROJECT GUIDELINES: • Develop a complete understanding of the museum – art and operations • Establish a mutual bond among attendees • Engage the entire family in at least one event • Illustrate the personal benefit of engagement with the DIA • Programs should be substantial, interesting and fun!

  3. PROJECT LAUNCH: • Volunteer Committee with connections to a diverse prospect base • Develop criteria for prospect list – civic/community engagement, involvement with DIA, personal/corporate resources, diversity and geographic reach • Initial list of 62 prospects, each with a personal contact for each on committee • Identified and recruited two chairs with social/business connections to each prospect

  4. PROGRAM OUTLINE: • Series of five programs over 7months • Introductory program – dinner at DIA, outline program, tour museum storage areas • Second program – Collections, featuring new acquisitions, curator briefings and gallery tours • Third program – Operations and Finance with tour of conservation lab • Fourth program – Education and Interpretation for families with studio projects and gallery tours • Final program – Collecting, a progressive dinner at the nearby homes of two major print collectors

  5. PROGRAM EXECUTION: • Invitation letter (mail) to introductory dinner from chairs, outlining program and desired outcome • Follow-up to every prospect by a committee member • Separate invitations to each event (email) with targeted follow-up by committee members • Attendance was critical; prospects who missed the first two meetings were moved to “future” list • Programs started and ended on time; parking and refreshments provided • Committee convened to review each program before and after; follow-up with prospects as needed

  6. ASSESSMENT AND ACTION: • Committee review of program and prospect list within two weeks of final meeting • Prospects were designated as immediate board candidates, suggested for a board committee, suggested for an auxiliary group or other volunteer role (action suggested for both each individual) • Museum membership suggested for all prospects; current members suggested for Associate level for continued engagement with museum • Committee members assigned to follow-up with every prospect promptly

  7. Initial list of 62 prospects • 5prospects moved to 2013 Board of Directors slate • 7prospects assigned to board committees • 16members at the Associate level or above • 17members of an auxiliary group or engaged in other volunteer activity • 17 moved to Futures list

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