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Trimble & Auto Steer Sales

Trimble & Auto Steer Sales. Jacob Mack. Bison, OK 3,200 acres Wheat & Cattle. Background. Sunnyvale, CA Founded in 1978 1982 Gov. GPS 1990 First company to go public 1992 RTK 2000 Acquired Spectra Precision Group 2002 Trimble & Caterpillar 2006 Acquired Meridian Systems

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Trimble & Auto Steer Sales

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  1. Trimble & Auto Steer Sales Jacob Mack

  2. Bison, OK • 3,200 acres • Wheat & Cattle Background

  3. Sunnyvale, CA • Founded in 1978 • 1982 Gov. GPS • 1990 First company to go public • 1992 RTK • 2000 Acquired Spectra Precision Group • 2002 Trimble & Caterpillar • 2006 Acquired Meridian Systems • From 1999 to 2010 revenue has grown from $270 mil. to $1.3 b. History

  4. EZ-Guide Plus History

  5. EZ-Guide 250 System • Entry Level • 4.3” Screen • 15 LED Lights • Built in GPS Receiver • SBAS(WAAS, EGNOS, MSAS) • 6-8” Accuracy • $1,250 Trimble

  6. Variable Rate • USB • Feature Mapping • 31 LED Lights EZ-Guide 500

  7. August 2010 • Row Crop • 8” Touch Screen • 27 LED Lights • Dual freq. GPS Receiver • GLONASS Ready • Seed Monitoring • Connected Farm • $2,650 CFX-750

  8. January 2009 • Advanced • 12.1” Touch Screen • On screen LEDs • Two built in GPS Receivers • GLONASS Ready • Vehicle Sync • Water Mgmt • Harvesting • Nitrogen Sensing • $6,000 FmX

  9. EZ-Steer • Connects to 1,200 Models • Terrain Compensation (Roll & Yaw) • $3,200 • Autopilot • Connects to Hydraulics • CFX-750 & FmX • Less Clutter • Terrain Compensation (Roll, Pitch, & Yaw) • $3,500 Steering

  10. August 2011 • Electric Motor • CFX-750 & FmX • Higher Torque • Terrain Compensation (Roll, Pitch, & Yaw) • $3,800 EZ-Pilot

  11. AG-372 • January 2012 • Dual Freq. • GPS & GLONASS • 220 Channels • AgGPS 542 • Dual Freq. • 900 or 450 MHz • 220 Channels • AgGPS 162 • Low cost smart antenna • $1,100 • AgGPS 262 • All-in-one dual freq. GPS receiver/antenna system • $2,800 • RTK $7,000 GPS Receivers

  12. CFX-750 & Auto Steer • $5,800 • EZ-Guide 250, Auto Steer, & Ag15 Antenna • $5,000 Bundles

  13. 4th Qtr 2011 Revenue was $95.5 mil, up 28% from 2010 • Operating Income - $34.1 mil or 35.7% of revenue as compared to $27.1 mil • FY 2011 revenue was $413.7 mil up 30% • FY 2011 operating income - $160.1 mil compared to $116.4 mil Field Solution Sales “Fourth Quarter 2011 Results.” Trimble. February 2012. <http://investor.trimble.com/releasedetail.cfm?ReleaseID =645885>

  14. Gittens, Adam. “Precision Agriculture Survey.” Precision Ag Explained. September 2009. <http://htsag.blogspot.com/2009/09/14th- annual-precision-agriculture.html>

  15. Work Cited “Trimble.” Trimble Navigation Limited. 2012. <http://www.trimble.com/> Questions?

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