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Walt Disney Company is a multinational that produces cartoons and films focused on animals and families since 1923 The name of the Company is also the name of the creator: Walter Elias Disney. Biasutti & Danielis. Lived his childhood in a farm At the age of 16 he dropped out the school
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Walt Disney Company is a multinational that produces cartoons and films focused on animals and families since 1923 The name of the Company is also the name of the creator: Walter Elias Disney Biasutti & Danielis
Lived his childhood in a farm • At the age of 16 he dropped out the school • 1920 started creating cartoons • 1922 Laugh O Grams (not enough money) so he moved to Hollywood
The Real Beginning • Disney Brothers’ Studio in Hollywood • 1923 Walt Disney Company • Mickey Mouse • Total success thanks to some cartoons like Alice in Wonderland and Pinocchio • Headquarter in Burbank
Why different from the others?! “If you can dream it you can do it” • Want to make the difference (be creative, innovative, profitable) • Follow the current fashion • Give extra services to the families • Be determined to overcome problems
A Simple Structure For a Simple Idea • Board Of Directors: Organization of long-term projects • Executive Team: Employees who have different skills (Writers, Musicians…) • Specialized people that are not employed for the company (Stylists, Designers…) • Many subsidiaries
No Pain No Gain Walt Disney has ever worked a lot, but he won a lot of rewards (Golden Globes, Emmy Awards, Oscars…) • First Awards in 1932 for Mickey Mouse • It offers clothes, games, stuffed animals • Disneyland