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Products, Services, Delivery

Products, Services, Delivery. What are my products and/or services?. How do I describe my products? How do I describe my services? What is the value proposition for each product or service? Which Market segment does the product or service satisfy? Why? What will be my competitive advantage?.

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Products, Services, Delivery

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  1. Products, Services, Delivery

  2. What are my products and/or services? • How do I describe my products? • How do I describe my services? • What is the value proposition for each product or service? • Which Market segment does the product or service satisfy? Why? • What will be my competitive advantage?

  3. What is a Value Proposition? • A business or marketing statement that summarizes why a consumer should buy a product or use a service. • This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. • The tangible benefits gained by the customer • Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat.  • The ideal value proposition is concise and appeals to the customer's strongest decision-making drivers. • Companies pay a high price when customers lose sight of the company's value proposition.

  4. What is my Competitive Advantage? • A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. • Ability to sustain profits that exceed the average for its industry. • Porter identifies two basic types: • Cost Advantage • Differentiation advantage • Value Chain

  5. How do I get my product and or service to my customer? • Do I use storefront, online, both, other means of distribution? • What is the advantage of each distribution method chosen? • Describe how each means of distribution will work? • Layout of store • Theme • Layout of webpage • What is the advantage of locating the outlet at this site? • Why this part of town? • Who are my suppliers?

  6. On-line vs Store Front Online Advantages • Broader customer base • Open 24/7 • Take multiple orders simultaneously • Lower overhead costs • Offer more variety Storefront Advantage • Customize sales presentation • Meet immediate customer needs • Lower advertising costs • Greater service to local customers

  7. Sources How to write a Strong Value Proposition Value Proposition Template Competitive Advantage Value Chain Competitive Advantage Strategy

  8. Assignment • Your description of your product should be sufficient that we are sure you know your products, including value proposition. (2+ pages) • Your discussion of distribution should be detailed enough that we can get a mental picture of the process of selling your products. (2 + pages)

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