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Social Mobilization Campaign Against Polio 2006

Social Mobilization Campaign Against Polio 2006. June 2006. Objectives:. To increase awareness about the importance of vaccination against polio. To ensure community involvement in enhancing routine vaccination.

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Social Mobilization Campaign Against Polio 2006

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  1. Social Mobilization Campaign Against Polio 2006 June 2006

  2. Objectives: • To increase awareness about the importance of vaccination against polio. • To ensure community involvement in enhancing routine vaccination. • To change negative norms through strategic communication (To change behavior among refusers). • To enhance intersectoral collaboration (Ministry of Endowment, MOE, MOI, MOY, etc).

  3. Background: • Responding to the epidemiological situation, two supplementary rounds have been conducted targeting all children under 5 in 14 governorates. • The strategy of the campaign in focusing on quality, demanded a new approach in social mobilization.

  4. Preparation of the campaign: • Meeting with HE coordinators from governorates. • Distribution of IEC materials developed in the NCHEI. • Coordination with MOI (TV, local radios, press) & provide them with materials. • Meeting with officials from MO Endowment, MOE, MOY, NGOs at the governorates level for social mobilization.

  5. Preparation of the campaign: • Distribution of extra copies of the training film for health workers. • Press conference: With media representatives from radio, television & newspapers (government & opposition). • Preparing the launching at both central & peripheral levels.

  6. Launching of the Campaign: I. At the national level: By H.E. Minister of Health & Population. II. At the governorate level: Governors & local councils. All launching activities were covered by different media channels.

  7. Interpersonal Communication • Raising awareness through mosques: • AlJoma’ Prayer. • After daily prayers • Through pamphlets & posters.

  8. Raising Awareness In Schools Coordination with MOE in all governorates. • Invitation for vaccination (from students to parents). • The Schools’ Radio. • Lectures by teachers. • The Wall Magazine.

  9. Cars’ Megaphones & Amplifiers • 4w drive cars for each district for announcements about the campaign. • Daily visit to remote areas & markets. • 5 days work. • Coordination with teams to proceed them.

  10. Information Materials • Banners. • Posters. • Stickers. • Invitation. • Cars tapes.

  11. Banners 766

  12. Brochures 6 in 2006

  13. Posters 40,000

  14. Invitation 500,000 • Importance of vaccination & the frequent rounds. • Age group. • Strategy of the campaign (house to house). • Date of the round. • Safety of the vaccine. • Collaboration with teams. • Importance of routine immunization.

  15. Cars Tapes 750Tapes • Announcements • Songs • Short Drama • Yemeni Nasheed (traditional songs) The tapes are provided to help HE coordinator in the districts.

  16. Mass Media Communication • TV: - Design & pretest. - Live interviews. - Field programs. - Interviews with community leaders. - Round table discussions. - TV Spots: 15 times daily broadcast. - News reports on the campaign. - News reports on the launching activities. - Monitoring & Evaluation.

  17. Mass Media Communication • Radio: - Design & pretest. - Raising awareness through 10 local radio stations. - Reproduction of spots & flashes using local accents. - Interviews. - Reports. - Discussions - Monitoring & Evaluation. • Press: - Articles & reports. - Announcements. - Interviews. - Caricatures. - Monitoring & Evaluation.

  18. Positive points during the campaign: • Using different methods & channels. • Non verbal impact of TV messages. • Local accents are used. • Involvement of different sectors (MOI, MOE, MOY, etc). • Schools’ activities (Schedules, lectures, etc). • Local Radio stations. • Cars using megaphones. • Successful intersectoral coordination. • The role of Imams. • Awareness in markets & remote areas.

  19. Weaknesses during the campaign: • Week distribution of materials in some areas. • No enough cars. • Language of some messages. • Rumors. • Fatawa by some religious leaders in some districts.

  20. Challenges: • Assuring sustainability of vaccination. • Convincing public of the importance of continuing vaccination. • Availability of services/facilities. • Role of local councils. • Interpersonal communication.

  21. Future Steps • Continuous awareness on routine immunization • Addressing of the main problems to better analyze them • Identifying and Profiling Audiences • Developing Communication Strategy • Developing Evaluation Plan • Feed back from different stakeholders

  22. Thank you

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