Prepare yourself for doctoral dissertation: MEDIA COVERAGE

1. Prepare yourself for doctoral dissertation: MEDIA COVERAGE Maatalous-metsätieteellinen tiedekunta / Viestintä

2. Thispresentationwilldiscusstopicslike • Press Officers of the Viikki Campus • Why and how to communicatewith the media? • What the doctoralcandidate is expected to do • How to make a press release / popular abstract • Aboutphotos • About the universitycommunications Maatalous-metsätieteellinen tiedekunta / Viestintä

3. Communicationsa at UH Mikkelin yo-kesk. tiedottaja El.lääk.tdk:n ja eläin- sairaalan tied. Luomun tiedottaja Laitoksen viestintä- yhdys- henkilö Ruralian tiedottaja Tiet.käs.tiet. tiedottaja Maat.mets. tdk:n tiedottaja Viikin kampus- tiedottaja Laitoksen viestintä- yhdys- henkilö Kumpulan kampus- tiedottaja Lahden yo-kesk. tiedottaja Laitoksen viestintä- yhdys- henkilö Avoimen yliopiston tiedottaja Lehtiyksikkö Tiedotus- yksikkö Laitoksen viestintä- yhdys- henkilö Meilahden kampus- tiedottaja Palmenian tiedottaja Laitoksen viestintä- yhdys- henkilö Hum. tdk:n tiedottaja Johto ja yhteiset Verkko- viestintä- yksikkö Keskustan kampus- tiedottajat Laitoksen viestintä- yhdys- henkilö Markkinointi- viestintä- yksikkö Kansallis- kirjaston tiedottaja Soc&Kom:n tiedottaja Alumni- ja lahjoittaja- suhteet Laitoksen viestintä- yhdys- henkilö Soveltavan kasvatus- tieteen l. tied. Main office Press officers Contacts at departments

4. Press Officers on the Viikki Campus Our job it is to assist journalists and provide them with information on what is going on in the Viikki Campus. Our main goal is to communicate science to the general public. • Sanna Schildt, Faculty of Agriculture and Forestry • Kirsikka Mattila, Faculty of Biosciences and Faculty of Pharmacy • Eveliina Kotilainen, Faculty of VeterinaryMedicine • www.helsinki.fi/viikki Maatalous-metsätieteellinen tiedekunta / Viestintä

5. Communicatioschannels • Alma intranet – internalcommunications • www-pages: externalcommunications • pressreleases • news • social media, for examplewww.facebook.com/mmtdk • events, fairs, seminars • meetings, e-mailsetc • allmembers of the academiccommunity at UH Maatalous-metsätieteellinen tiedekunta / Viestintä

6. Press officers and yourthesis – whathappens? • Normally the pressofficerwrites a press release on basis of yourpopulardissertationabstract at E-thesis. Youneed to havesomething in Finnish (Swedish) ifyouwant to reach the general public in Finland! • The pressofficerwillbe in contactwith the doctoralcandidate and schedules, headings etc. arediscussed. • Press Officersends a pressreleases of some of the doctoralthesis for the media. Practisesvarybetweenfaculties • CommunicationsSecretarysends a listaboutcomingdoctoraldissertationsonce a week for media (basicdetails). Maatalous-metsätieteellinen tiedekunta / Viestintä

7. Media contacts • STT (a national news service), YLE and the majornewspapers (HS, HBL) in Finland areinformed. • Radio, television and online news services. • A list of science journalists + specialbranches. • University’s media: web, Yliopisto-lehti, Yliopistolainen, Helsinki University Bulletin. • Wehave a contactwith the Europeanonline science news serviceAlphaGalileo and one in the USA, EurekAlert. Maatalous-metsätieteellinen tiedekunta / Viestintä

8. Why to communicatewith the media? • UH relays research information to Finnish society for the well-being of the nation (Strategic Plan). • UH will continue to develop its image as a top-level, multidisciplinary and future-orientedresearchuniversity (Strategic Plan). • Attention to the great work done at your own field of science. • Publicity can bring new opportunities to you personally. Maatalous-metsätieteellinen tiedekunta / Viestintä

9. A goodpress release? • The competition is hard: the world is full of news • Youhave 10 seconds to make an impression • the journalist is interested in the topicshe/shecanunderstand • ideallenght: max. one A4-page • The heading is short and interesting. • Begin with the most important result of your research. What is new? (the order of thingsalmostopposite to scientificwriting) • The language is good ”everydaylanguage”. The sentencesareshort, and there is no scientificvocabulary (ifpossible). Usecomparisons and examples Maatalous-metsätieteellinen tiedekunta / Viestintä

10. A goodpress release? • Also look at howyourresultscanbeapplied. • Writesomehingaboutyourmethods – keepitshort • Yourcontactdetails – important! • make sure you’reavailable • Sometimesalsosomethingaboutyourself (for example the year of matriculationexamination, birthplace etc.). • links to webpagesarebetterthanattachedfiles Maatalous-metsätieteellinen tiedekunta / Viestintä

11. How to communicatewith the media • Great! A journalistwants to interviewyou! • Keepyourcellphone on! • Yourepresent The University of Helsinki and yourfield of science. • Cooperate: the journalist is a professional, just likeyou. Alsobusy. • Ask to see the textwritten. You have the right to ask for the possible factual errors to be corrected. • Beprepared for interviews, taketime to concentrate for a minute, ortwo… • Youcanalsosuggest the place to shoot for film of photo. Maatalous-metsätieteellinen tiedekunta / Viestintä

12. Nobodycalled – whatwentwrong? • Notnecessarilyanything. • The editors and news desksgethundreds of pressreleaseseveryday (busiestday is Thursday) • ...whichmeansthatabout 1 % of themwilllead into something • Problem of UH: Helsingin Sanomat is not an easy ”localnewspaper” to get into • science journalists + specialbranchesareimportant • What is news? Depends on the day • Yourtopiccanbemostimportant and relevant, butstillnothinghappens • Don’tbediscouraged: sometimes the contacthappens a lotlater Maatalous-metsätieteellinen tiedekunta / Viestintä

13. The ElevatorPitch-exercise • Youare in an elevatorwithsomeoneimportant: a potentialemployer, someonewhocould finance yourfurtherresearch etc. The elevatorridetakes 30 seconds... • whatwouldyoutellaboutyourwork? • whatare the mostimportantpoints? • what is new, what is special? • also a goodexercise for jobinterviews Maatalous-metsätieteellinen tiedekunta / Viestintä

14. The start: The doctoralcandidatefills in a form • A FORM (in Finnish, SwedishorEnglish): Your 2 ABSTRACTS and allinformation on the thesis and itspublicexamination, dates etc. Essential! • The scientificabstract is in English.Weneed a popularabstract of yourthesis in the E-thesis for general public in Finnish. • At the latest 3 weeksbefore the examinationdate. • Informationfrom the filledformgoes to the E-thesisservice, universitycommunications and the universitywebsitecalendar. • Allyouneed to know: www.helsinki.fi/tohtoriksi/english/ Maatalous-metsätieteellinen tiedekunta / Viestintä

15. Aboutphotos • Youcanhaveyoutphototakenat the AV Unit of the university. This might change next year – read the instructions online • Have a photo of yourself available (good quality) in case a journalist asks for one • Have photos of your research topic available Maatalous-metsätieteellinen tiedekunta / Viestintä

16. Something to thinkabout • Sinceyouhavewritten a finethesis, alsotakecare of the media work. • Beprepared. Be in time, keep the schedules. Youcan’tturnaroundanymore! • Everythinguniversitycommunications, and the pressofficerdoes is based on the information at E-thesis. • ...or on yourcontact • Don’thesitate to ask for help. • Youcannevercontrol the media butitmakes life easierifyouareflexible. • Youhave the leadingrolehere. Treatall media withrespect. Maatalous-metsätieteellinen tiedekunta / Viestintä

17. Thankyou! Maatalous-metsätieteellinen tiedekunta / Viestintä