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What Web 2.0 can do for you

http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/. About this Talk This talk will look at how you can use the social web to support the work of your organisation. What Web 2.0 can do for you . Ann Chapman UKOLN University of Bath Bath, UK. Email:

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What Web 2.0 can do for you

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  1. http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/ About this Talk This talk will look at how you can use the social web to support the work of your organisation What Web 2.0 can do for you Ann Chapman UKOLN University of Bath Bath, UK Email: a.d.chapman@ukoln.ac.uk Twitter: http://twitter.com/ukolnculture/ UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

  2. Web 2.0 is many things

  3. What defines Web 2.0? • It’s an attitude – not technical standards • Always evolving • Can be ephemeral • Participation • Openness and trust • Simple to use • Often free to use

  4. What is the Social Web? Social networks Communication The spaces where people are already Sharing content

  5. Social Web Users • Who? • Many grew up with Web 2.0 • But not just the young - silver surfers • People with disabilities • What for? • See Web 2.0 as a social environment • Use Web 2.0 for personal storage • Share content via Web 2.0 • How? • Devices may determine type of service use • Age may steer choice of service types

  6. Did You Know? • Fact • 72% of internet population are on at least one social network • Twitter gets 300,000 new users every day Figures above from: 52 Cool Facts about social media (http:bit.ly/aoczDA) 13 Mind-blowing facts on social media (http:bit.ly/9HDprr) Alerted to these by: Phil Bradley column in CILIP Update

  7. Where Do You Start? • Don’t start with ‘We need to blog’ • But ask yourself • What do I want to achieve? • Who do I want to make contact with? • What are their likely interests? • What do they use?

  8. Task = Communicate • Think Web 2.0 “as well as” • Not instead of Web page, RSS feed, posters and fliers, etc. • Activities • Holiday challenges for children • Touch sessions for visually impaired people • News • Announcements and reminders • Changes (to opening hours, services, contact details, etc.) • Emergencies (closed by snow, floods, power cuts)

  9. Communicate by … • Activities • Blogs, Twitter, Web pages • News – general • Blogs as well as home page and RSS feeds • News - emergency • Twitter: re-tweets mean a message can reach a wide audience very quickly • Update your Facebook page and set up automatic tweets

  10. Communicate using … • Blogs • Posts can vary in length. • Blogging services - the most commonly used are: Blogger, Wordpress, TypePad • Micro-blogs • Twitter is currently the most used • Short messages – 140 character max • But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca.

  11. http://britishlibrary.typepad.co.uk/patentsblog/

  12. http://blog.hertfordmuseum.org/

  13. http://twitter.com/bristollibrary

  14. http://twitter.com/devonlibraries **Devon Libraries update twitter via facebook

  15. Character Twitter Accounts • Why? • Establishing a character makes it more personal • Can be quirky and eye-catching • It’s fun – appeals to the young (and not so young?) • Builds a link to the organisation

  16. http://twitter.com/nathistorywhale

  17. http://twitter.com/iamhenryviii

  18. https://twitter.com/YuffyMOH

  19. Task = Building Communities • Reading groups • Friends of the (museum/library/archive) • Local history groups

  20. Build Community by … • Reading groups • Continue discussion from meetings • Enable housebound / sensory impaired to join in • Blogs or wikis • Friends of the museum – promote activities • Facebook groups • Local history group - share content • Flickr group

  21. http://thebookcase.wetpaint.com/

  22. http://teenreadinggroup.wetpaint.com/

  23. http://www.librarything.com/groups/byairlandseahampshir Hampshire special collections awards public vote

  24. http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mfhttp://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf http://www.nmm.ac.uk/about/youth/

  25. Task = Staff Development • The problems • Little or no budget • Limited staff time to attend courses • Staff located in multiple locations • Part-time staff – timetabling issues • Staff at different levels of experience

  26. Develop Staff Skills by … • 23 Things programmes • Staff follow at own rate • Useful refresher to retain skills • How? • Follow someone else’s blog or wiki • Develop your own training course (and staff manual) as a blog or wiki • Use / create resources on YouTube and Slideshare

  27. http://23things.wetpaint.com/ Portsmouth & Surrey

  28. http://devlibs23things.wordpress.com/

  29. Task = Share Content • Why? • People like to contribute • Harness popularity of Flickr and YouTube • Enrich the experience • Not just on the day • Putting things in context • Benefits • Build engagement • Gain additional resources / information

  30. Share Content by … • Blogs • Local history – post on topic, people add information through comments • Flickr • Your photos lacking date/place/names • Their photos: current events, historical • YouTube • Curator talks on specific objects • Author talks • Oral history interviews

  31. http://www.flickr.com/photos/devonlibraries/

  32. What Else Could I Use? • Podcasts (via YouTube) • Can be audio or video • Oral history interviews, author talks • ‘How to’ talks • Brian Kelly on Web 2.0 (video podcast on YouTube) • http://www.youtube.com/watch?v=axoRFdINQRc • Librarything • Free up to 200 titles, or small fee above that • ‘New to the library’ collection • Virtual bookshelf on a topic • Reading group resource

  33. Questions • Any questions? Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UK Email: a.d.chapman@ukoln.ac.uk Web site: http://www.ukoln.ac.uk/ Blog: http://blogs.ukoln.ac.uk/cultural-heritage/

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