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AMATEUR AND PROFESSIONAL SPORTS TRENDS

AMATEUR AND PROFESSIONAL SPORTS TRENDS. INTRODUCTION. WHAT IS A FUTURIST? PROFESSIONAL SPORTS--SUCCESSFUL BIG BUSINESS AMATEUR SPORTS (INCLUDING FITNESS)--ALSO BIG BUSINESS WILL IT CONTINUE TO BE SO?. REASONS FOR AMATEUR SPORTS SUCCESS. IMPROVING TECHNOLOGY

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AMATEUR AND PROFESSIONAL SPORTS TRENDS

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  1. AMATEUR AND PROFESSIONAL SPORTS TRENDS

  2. INTRODUCTION • WHAT IS A FUTURIST? • PROFESSIONAL SPORTS--SUCCESSFUL BIG BUSINESS • AMATEUR SPORTS (INCLUDING FITNESS)--ALSO BIG BUSINESS • WILL IT CONTINUE TO BE SO?

  3. REASONS FOR AMATEUR SPORTS SUCCESS • IMPROVING TECHNOLOGY • CHANGING LAWS, REGULATIONS AND SOCIAL ATTITUDES • HEALTH • INCREASING PARTICIPATION OPPORTUNITIES

  4. WHY TECHNOLOGY ENHANCES SPORTS AND FITNESS PARTICIPATION • BETTER EQUIPMENT MAKES PARTICIPATION ENJOYABLE • COMFORT, CONNECTION, ENTERTAINMENT • PREVENT AND SPEED RECOVERY FROM INJURIES • MEASURE AND RECORD PERFORMANCE

  5. WILL TECHNOLOGY CONTINUE TO ENHANCE AMATEUR SPORTS & FITNESS PARTICIPATION? • CONTINUOUS TECHNOLOGICAL REVOLUTION, ESPECIALLY IN INFORMATION TECHNOLOGY & MATERIALS SCIENCE • PHARMACEUTICAL INDUSTRY MIGHT DEVELOP SAFE, EFFECTIVE DIET PILL

  6. Why Changing Laws, Regulations and Social Attitudes Enhance Sports and Fitness Participation • Participation opened to females, people of all ages, people with physical disabilities since 1960s • Most significant is opening to females. --Title IX was the big game changer --Girls & women in traditional male sports • Old age no longer a time of frailty --Doctors advise older people to exercise --2006 study showed participation growing by people over 45 in 34 sports & fitness activities

  7. Will Changing Laws, Regulations & Social Attitudes Continue to Enhance Sports & Fitness Participation? • Won’t revert to participation for able-bodied young men only --Much criticism of Title IX, by attempts to weaken it always fail --Women now a significant minority of participants in many sports & majority in some • Age even less of a barrier to participation • Even more open to people with disabilities • Participation by transgendered & people of ambiguous gender?

  8. Why Health Concerns Enhance Sports & Fitness Participation • Unanimous medical advice for everyone to engage in physical activity • Science shows physical activity especially beneficial in preventing cardiovascular disease, substance abuse, mild mental/emotional disorders • Must participate in leisure sports & fitness for enough physical activity in modern society

  9. Will Health Concerns Continue to Enhance Sports & Fitness Participation? • Probably won’t reverse prevailing medical opinion, but don’t need to buy expensive health club or gym memberships • 150 minutes of moderate aerobic activity is recommended amount • Brisk walking is most consistently recommended & consistently most popular

  10. Why Increasing Participation Opportunities Enhance Sports & Fitness Participation • Wide range of adult participation activities (e.g., Runs, walks, bike rides, golf tournaments, etc.) --Charities sponsor to raise money --Cities & regions sponsor to promote tourism • Exercise vacations are popular but expensive • 200,000 miles of recreational trails in the USA --Most significant are 9,000 miles of rail trails

  11. Participation Opportunities • 897 triathlon races in 2004; 1,769 in 2008 • 70 annual marathons in all U.S. regions • National Multiple Sclerosis Society sponsors 100 MS bike rides nationwide

  12. Will INCREASING PARTICIPATION OPPORTUNITIES CONTINUE TO ENHANCE SPORTS & FITNESS PARTICIPATION? • NEED FOR OPPORTUNITIES TO KEEP GROWING & PEOPLE TO HAVE WILL TO PARTICIPATE • LIKELY OPPORTUNITES WILL KEEP GROWING • ONLY ABOUT HALF OF AMERICANS ARE SUFFICIENTLY ACTIVE IN THEIR LEISURE FOR GOOD HEALTH

  13. REASONS FOR PROFESSIONAL SPORTS’ SUCCESS • PUBLIC GOODWILL • HIGH PROFILE INTERNATIONAL COMPETITION, ESPECIALLY THE OLYMPIC GAMES • CONTINUING SUPPLY OF DEDICATED ATHLETES FROM AMATEUR RANKS • VAST AMOUNTS OF MONEY

  14. WHY IS PUBLIC GOODWILL ESSENTIAL TO PROFESSIONAL SPORTS’ SUCCESS • PUBLIC HAS MANY ENTERTAINMENT CHOICES • COMMUNITY SUPPORT NEEDED FOR STADIUM CONSTRUCTION & PUBLIC SERVICES

  15. WILL PROFESSIONAL SPORTS CONTINUE TO ENJOY PUBLIC GOODWILL? • THREAT POSED BY ATHLETES’ UNETHICAL, ILLEGAL, IMMORAL BEHAVIOR --DRUG & GUN VIOLATIONS, DOMESTIC VIOLENCE SEXUAL ASSAULTS --STRONG EFFORTS OF LEAGUES & TEAMS TO POLICE THEMSELVES • BUILD GOODWILL WITH SUPPORT FOR CHARITY, ESPECIALLY PRO GOLF TOURS

  16. Why Is High Profile International Competition Essential to Pro Sports Success? • Desire for national prestige • Olympic success measured by medals won • India’s effort to catch up with China in Olympic medals

  17. Will High Profile International Competitions Continue? • Despite popularity, criticism of the Olympics on economic grounds • Lavish Olympic venues may have no use after the games • Olympics aren’t usually profitable • Often popular opposition to hosting

  18. Why A Continuing Supply of Dedicated Athletes Coming From the Amateur Ranks Is Essential to Professional Sports Success • Competition has to be intense and entertaining • Currently no shortage --High salaries of professional athletes --College sports programs organized to be training grounds for the pros

  19. Will There Be A Continuing Supply of Dedicated Athletes Coming From the Amateur Ranks (1)? • Signs of a movement to reform college sports because they are money losers --Knight Commission --UC Berkeley faculty senate vote --Hofstra & Northeastern gave up football after ‘09 season --Publicity given to high coaches salaries

  20. Will There Be A Continuing Supply of Dedicated Athletes Coming From the Amateur Ranks (2)? • Pressure to reform highly organized and competitive youth sports because of their social costs --Kids’ desire --Parental pressure • Not yet a coherent nationwide movement but could become one --Critical books (e.g., Warrior Girls) --MomsTeam --SUNY Youth Sports Institute Sandlot Baseball day

  21. Where Does the Vast Amount of Money in Professional Sports Come From? • Lion’s share comes from sources other than sale of primary product--tickets • Other sources --Stadium naming rights --Corporate sponsorships --Government subsidies --”Hobby”investments of wealthy people --Media rights

  22. Will Pro Sports Funding Sources Dry Up? • Ticket sales • Naming rights • Sponsorships • Government subsidies • Wealthy people’s “hobby” investments • Media rights

  23. Conclusion • Survey of forces driving current success of amateur and professional sports and how they might be changing • Q & A

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