Foundation Production Planning

1. Foundation Production Planning

2. FOUNDATION PRODUCTIONPLANNING • Proposal • Draft layouts • Draft fonts • Photos and their stages of manipulation • Your knowledge of similar bands • target audience • The style look etc that you hoped to achieve

3. Initial Proposal • Pop / Rock / Edge • My magazine will use the influence of artists such as: • Black Eyed Peas • Pink • Lady Gaga • Scissor sisters • Florence and the Machine • LA Roux • Alicia Keys • Ke$ha • MGMT • My magazine will not be the typical cheesy pop magazine but will target an audience who tend not to buy music magazines my audience will not necessarily target one gender but will be accessible to both girls and boys of about aged 14 - 20. The design will be edgy and high fashion. The artists I will feature will be chosen carefully and specifically according to my pop/rock genre. • It will include: • News on – upcoming albums, singles, collaborations and tour dates • Photo shoots – exclusive to the magazine • Gossip and rumours – regarding artists • Interviews – Featuring • New Artist – up and coming – Uk and US

5. The band are wearing old fashioned dark suits, some are wearing sunglasses and eye liner - This represents a smart mod rocker styled look. The shot is taken from above them in order to capture the 7 band members and they are looking up at the camera. There is no smiling expressions but only straight and serious faces to communicate a no nonsense attitude. The name: NME - New Musical Express - This represents that the magazine will document new and fresh music and will be somewhat different from normal music magazines. Font: Big bold red (representing raw edge and passion-) Font – The font is bold and in your face it is simple and basic so it doesn’t take away from the photo Genre: Punk Rock - Gritty and edgy to remain cool in the know. Colour scheme: Red, black (gritty and edgy), white – punk genre Target audience: People who attend music festivals rock and punk concerts.

6. NME • Artists used: Pete Doherty, Kaiser Chiefs, Franz Ferdinand • Frequency: weekly • Circulation: 40,958 - The majority of the readers will be avid ‘rock’ music fans therefore this caters to a niche target audience/market. • Editor: KrissiMurison • Price: £2.20 – Above average price therefore must contain a large amount of exclusive information for readers to buy this magazine regularly at this price. • Theme: The theme is quite dark to reflect the genre and target audience. • The front cover of ‘The Specials’ (an English2 Toneska revival band )communicates that the magazine is not particularly mainstream and therefore targets a rock fan genre. The band was formed in 1977 this magazine was published in January 2010 showing that the magazine represents timeless music and is not necessarily focused on image and youth. • The black and white checkered board draws attention to the titles at the top and bottom of the cover.

7. Women’s Health Price: £1.00 - Affordable for working mother. Font: Main: Blue– friendly fresh Pink– Girly, flirty and fun Black – Factual, important The various colours reflect that the magazine is Fun, exciting and diverse Audience: Women of 20+ Main image: represents – youth, beauty, flirty, Fresh, clean, fun There are lots of different titles of article on the front Cover to interest and entice the reader and want them to buy it.

8. WOMENS HEALTH • The Artist Pink is covering the title “Women’s Health” – To emphasize • Her celebrity on the cover is more important than the title. Pink has 14 top ten UK chart singles which reflects that the magazine wants portray successful women and therefore act as a empowering feminist magazine but still being sexy flirty at the same time. • Pinks pose is a typical commercial hand over the head and leaning back this represents a relaxed and happy persona. • Outfit: represents sexy and flirty – Flesh is showing and bra however as this is a women’s magazine it is not over the top or inappropriate – it caters to its female audience. • The name ‘Women’s Health’ represents the way girls and women who subscribe to the magazine want to feel and become- essentially healthy. Women’s Health is the female version of a men’s magazine such as ‘Runners world’ or ‘Men’s Health’ which are about getting fit and going to the gym etc. The magazine gives women a chance to get fit and healthy while remaining girly and fun. The articles are educational while also being entertaining. • The slogan above the title reads in blue ink ‘It’s good to be you’re ...’ – This catchphrase represents how the magazine is glad and happy to be helping women all over the country and that it is providing a worthwhile service .This slogan gives the magazine a warm friendly feel and takes away from it being a product into part of a women’s daily routine.

9. Mock up Draft Layout Ideas As i am going to do a single artist I prefer the ‘Women's Health’ front cover layout as it keeps its central focus on the female artist and therefore the reader will pay more attention to other elements such as outfit and pose.

10. Magazine Distribution • Juice magazine will be distributed by mainstream media institutions such as supermarkets ( TESCO SAINSBURYS ASDA) as well as newsagents – this type of distribution will be appropriate as my target audience is typically teenagers and its the type of magazine you can pick up while you are shopping for other things due to its marketable price of one pound fifty.

11. Black Eyed Peas Article Research • From Wikipedia • The Black Eyed Peas are a hip hop group that formed in Los Angeles, California in 1995. The group is composed of vocalist and multi-instrumentalist Will.i.am and vocalists apl.de.ap, Taboo, and Fergie. Since their album Elephunk in 2003, the group's hip hop/dance-oriented style has sold an estimated 28 million albums worldwide and 31 million singles. They scored their first worldwide hit with "Where Is the Love?" in 2003, which topped over ten charts worldwide. Another single was the European hit "Shut Up". • http://www.nydailynews.com/topics/The+Black+Eyed+Peas#ixzz0gYDMdJeY • Twitter • Perez Drama, Will.i.am Tweets • Style & People • Black Eyed Peas star Will.i.am takes to the internet to deny claims he attacked controversial blogger Perez Hilton. The star says that the first he knew about the claims after a friend texted him about Perez's Twitter message which read: "I was assaulted by Will.I.Am of the Black Eyed Peas and his security guards. I am bleeding. Please, I need to file a police report. No joke." Will.i.am started his own Twitter account and linked to a video he made on his dipdiveaccount. "I hit you Perez? C'mon dude, I didn't hit you," he says in the clip. "Instead of calling police you Twitted that I assaulted you. Sounds like somebody wants mad attention." He added: "They are lies. Shame on you. Shame on your behaviour. That's just messed up." Toronto police confirm that Hilton had contacted them with an assault allegation, but had no comment pending an investigation. We love a good celebrity smack down. Even if its fictitious.

12. BEP article research • http://da-bep-fan-club.blackeyedpeas.com/ • http://en.bepfanclub.com.ar/ • The Black Eyed Peas’ Will.i.am on His New Tour, Michael Jackson and Barack Obama • Will.i.am is the leader of the chart-topping pop-rap group the Black Eyed Peas. He’s had a busy last few weeks—remixing the Who’s “ My Generation” for a Super Bowl ad, writing a rap for a new version of “ We Are the World,” and launching a tour. What’s next? A remix of Bob Dylan’s “Forever Young”? Oh yeah,  he did that last year. You can’t make this stuff up people! Will.i.am called Speakeasy this week to give us the update on his career. • The Wall Street Journal: What makes this tour different from the other times you’ve gone out? • Will.i.am: This is the biggest tour that we’ve ever done—the biggest production. [We're] fine tuning each detail, with room for improvement. • http://blogs.wsj.com/speakeasy/2010/02/20/the-black-eyed-peas-william-on-his-new-tour-michael-jackson-and-barack-obama/tab/article/

13. I chose the black eyed peas because they represent energy fun and originality all of which I want my magazine to also reflect each member is individual yet when they come together as a group they are unique as one

14. Florence and the Machine article research • "Lungs" is the debut album for this quirky English pop rock group which features a collection of songs that that mixes different genres, going from fast and furious rock and roll to sweeping blues inspired ballads filled with moody guitar riffs. The singles are definitely the best tracks on the album. The impressive track "Dog Days Are Over" is sensitive yet fierce. Next is a slightly more reserved track, "Rabbit Heart (Raise It Up)", which leads her debut collection to be a glorious and awesome CD. Another song named "I'm not calling you a Liar" is a subject on adult contemporary territory which is really beautiful and emotional. Florence and the Machine's lyrics and musical style are completely unique and really make this album a must-have essential classic. • Florence & The Machine: 2010 • The next single from Florence & The Machine will be the soaring, storming, stupendous ‘Hurricane Drunk’, released on March 22nd.

15. Florence and the machine is very individual and unique in terms of both the music they produce and the image they portray. Florence Welch is exactly the type of artist juice magazine would look to feature

16. KE$HA article research • Ke$ha album lacks variety, novelty • Ke$ha’s debut album “Animal,” released on Jan. 5, should probably add the word “House” to the end of its title. The perpetually drunk singer’s debut album often depicts the lifestyle and activities that take place in many Greek houses across the Dartmouth campus (although admittedly in a slightly trashier way). • When “Animal” hit the top of the charts in its first week on sale, Ke$ha jumped on the bandwagon of her contemporaries Lady Gaga and Katy Perry, whose music also features quirky lyrics, fast paced beats and the major use of Auto-Tune. • Ke$ha’s credibility as an artist relies on the fact that she writes her own music — she had an impressive repertoire of 200 songs to choose from for inclusion on her first album. Yet, unlike Gaga and other singer-songwriters, Ke$ha seems to lack originality. At times, Ke$ha’s music reminds me of that of Disney Channel star Ashley Tisdale, but with slightly more mature lyrical content. If I had to place Ke$ha in a musical genre, I would classify her sound as “Disney-frat-club-music.” • The album begins with a catchy tune titled “Your Love Is My Drug,” which establishes right off the bat how much Ke$ha sounds like Katy Perry. The track is at once promising and discouraging in terms of Ke$ha’s creative potential — despite her playful, signature ability to alternate between rapping and singing, she relies on overused motifs, riffing (or perhaps ripping) off Amy Winehouse and Rihanna’s songs from 2009 about rehab. • The album’s second track, the fraternity basement staple “TikTok,” sounds like it was made solely with the goal of topping the charts in mind. Showcasing Ke$ha’s intent to have fun, the upbeat song begins with the lyrics, “Wake up in the morning feeling like P. Diddy.” The single hit number one in an astounding nine countries, also having the most digital downloads of a song by a female artist in its opening week. “TikTok” is meant for the clubs. • Thus it is no surprise that the media has cast Ke$ha as an out-of-control party girl — a persona Ke$ha has no qualms with, judging from the recent fake video she circulated of her and a group of friends drunkenly defacing the Hollywood sign. • Sometimes, however, it seems like this is Ke$ha’s only persona. Despite some varied subject matter, the songs on the rest of the album sound remarkably similar to the first two.

17. Ke$ha article research • The party don't start 'til I walk in," Ke$ha informed us on her debut single. Three months on and the party's still raging swing for pop's most brazen newcomer. After a nine-week reign at the top of the US chart, during which she held the Haiti crew off the No.1 spot, she's now back with 3OH!3 collab'Blah BlahBlah'. Armed with a bottle of Jack, we paid her a visit to talk cheesy chat-up lines, thoseUffie comparisons, and.. well, to have some "f**k off-good fun"! • Ke$ha Blog Posts • Blog posts on Ke$ha from MOG and all around the Web.mog.com/music/Ke%2524ha/posts - Cached • Ke$ha News, Ke$ha Blog | The Official Ke$ha Site • KeshasParty.com is the number one source of the latest breaking news on pop singer Ke$ha.www.keshasparty.com/us/news - Cached

18. Ke$ha is set to be the next big thing her animalistic party style is one of a kind and out of all the other artist she is the one whom I will look to portray through my own artist ‘ Jesse Luck’

19. Miley Cyrus article research • “She’s a multiplatinum hit machine. Her franchise is worth nearly a billion dollars. And, oh yeah, she just got her learner’s permit. You are now entering the crazy, chaotic and completely fun world of Miley Cyrus—fasten your seat belt and hang on as the teen superstar opens up about life, regrets and becoming a woman. “

20. Miley • The night before the Oscars, I meet Miley Cyrus at a sushi restaurant in L.A. Like any other fashion-obsessed teenager, she’s bubbling on excitedly about the dress she’s planning to wear the next evening. Her “happy-to-be-invited-to-the-party” attitude is a cute contradiction, given all she’s accomplished so far: Her Disney Channel sitcom, Hannah Montana, debuted as the highest-rated show in the network’s history; one of the series’ soundtracks went double-platinum; tickets for her “Best of Both Worlds” concert tour grossed $55.2 million; and now she’s starring in Hannah Montana: The Movie. The G-rated feature promises to be another huge boost for the Hannah Montana franchise, which is currently projected to be worth more than—ready for this?—$1 billion. • All that’s fine and good, but the 16-year-old is itching to move on to the next phase of her life. She’s maturing professionally (this is her first women’s magazine cover) and personally: Cyrus is dating a 20-year-old model, Justin Gaston. Along the way, she has had to navigate controversy for the first time. She did a shoot for Vanity Fair in which she posed wearing pretty much just a sheet. More seriously, a snapshot surfaced several months ago of Cyrus goofing around with friends and pulling her eyes into slits. The photo sparked accusations of insensitivity to Asians. • Although Cyrus is under far more scrutiny than the average teen, she seems unfazed by her fishbowl existence, talking candidly about the woman she hopes to be and every other topic thrown her way. Read on to catch this mini-mogul on the cusp of change.

21. Miley Cyrus Article Research • GLAMOUR: OK, so I’m sitting here, eating sushi with you, and I have to say, you seem like a totally normal young woman! How is this possible? • MILEY CYRUS: [Laughs.] I think at some point during everyone’s life, you finally figure yourself out. I haven’t even done that yet. I’m still learning who I am. • GLAMOUR: Do you think these past few years of intense fame have given you a different perspective? • MILEY CYRUS: I was talking with my mom one day, and I said that I would not change the way I grew up for anything. But, yes, I am really overwhelmed. I went to the Oscars for the first time when I was 13. Then I had my first real relationship; it was hard-core and lasted two years [with Nick Jonas of The Jonas Brothers]. That’s a life-changing experience most people don’t have until they’re 19 or 20. So my life has been on high speed. [My career] is a huge responsibility. • GLAMOUR: So what are some lessons you’ve learned from your mistakes? • MILEY CYRUS: I’ve learned how to respect myself and how to say no. I’ve learned who I can really trust. I have 200 or 300 friends, but I probably trust four. When I read something in the tabloids and it’s from an “insider,” I want to know who thinks they’re on the “inside.” Because I can count on one hand the people who really know me. There’s my best friend, Mandy; I can tell her anything without being judged. There’s Jason Earles, who’s on my show—he’s like a big brother to me. There’s my big sister, Brandi. And the best thing that’s happened to me in a long, long time has been meeting Justin [Gaston], because he’s the most respectful and selfless person I’ve ever known

22. Magazine title brainstorm. ........ Name Connotation  • Edge – hardcore/punk/gritty • Lyric – Acoustic/music fans/country/ballad • Verge – rock/electric/excitement • Encore – live music/big artists/gigs • Headline • Mic Check – rock/live music/ unsigned/gigs • Sound check • Bounce – young/fun/exciting • Introducing • Blunt – to the point/ raw/ edgy • Juice – Fun/exciting/relevant/young/gossip White Noise – rebellion/rock/loud

23. After Researching poses on front covers of various Magazine I decided that I wanted my front cover artist to be a solo female artist who is the only subject on the front cover as I have the opportunity to portray a strong female women . I preferred for my type of magazine that I would want a the full body to be shown as I wanted to portray a certain image in the outfit, make up and hair and wanted it all to be shown full. I also felt that i would want a themed photo shoot ( e.g. Smashing up a guitar) to give more focus and direction to the artist and therefore enable me to give better captions e.g. Smashing into music Front cover Planning

24. Contents Page Planning When researching Layouts and designs of contents pages found that there were many different ways in which I could layout my own contents page referring to whether you have one main photo featured or many and whether articles are on the left side , right side , middle or scattered everywhere. Overall i came to the conclusion that i want my own contents page to be laid out simply with variety of pictures showing the diversity of the magazines featured artists.

25. Double Page spread Planning My research into double page spreads I found that the layout will depend on the amount of text/writing I will include. I decided that I wanted my double page spread to include and interview with the featured . I also do not want to have one large photo featuring on the spread but rather a series of photos that tell a story.

27. Hope to achieve • I hope to achieve a magazine that will apply to my target audience of fourteen to eighteen year olds through : • The language I use in my specific articles • Relevant featured artists whom will project the message of youth, confidence and the latest music that Juice represents. • A creative ( multi-gender) font design that reflects and represents the message of Juice • A simplistic layout that is both easy to understand and edgy. • Photos that are unique with well thought out poses, locations, outfits and that portray the certain representations of the magazine. • I want every above element of the magazine to work together and combine to represent a fun and trendy youthful music magazine that can be either read cover to cover or simply flicked through with the same enjoyment