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GLOBALIZATION

GLOBALIZATION. Patricio Benvenuto , Martin Buchanan, Nicolas Elztain. What is globalization? Since when it exists? What lead to a globalize society?. Globalization is the process by which each country in the world are linked together mainly by the exchanges of their economical activities.

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GLOBALIZATION

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  1. GLOBALIZATION Patricio Benvenuto, Martin Buchanan, Nicolas Elztain.

  2. What is globalization? Since when it exists? What lead to a globalize society? • Globalization is the process by which each country in the world are linked together mainly by the exchanges of their economical activities. • The term of “Globalization” exist since the world started having economically activity not only at a local scale but also at an international scale. • The indicators that made me think that the worldwide society was globalizing was firstly, the increased interest that people had on other countries, mainly about economic matters. The second indicator was how the society languages were increased, making the society more than local, international.

  3. Which are the factors that mainly contributed to the increased globalization? • Technological innovation has contributed to the increased globalization, by providing infrastructure for worldwide connections. As technology improves, people and firms can be connected by a cheaper price and faster. At first, communication was through letters which lasted about two months in reaching to the person you were mailing, now via internet contacting people all over the world has become easier and there is a low cost for it. • Regulations has contributed to the increased globalization, as it affected either in a negative as in a positive way, for example to global finance, global production, global communication, etc. This was able by linking cultures and see how differently they operated. Since there is globalization, there is a standard index that regulates every market.

  4. Real case study on globalization Santander is a Spanishbankwhichoperatesworldwide, leading in themarket of thefollowingcountries: Brazil, Spain, UK, México, Portugal, Germany, Chile, Argentina, Poland and USA. It has over 102 millionclientsovertheworld. Thisbanktookoversomeyearsagothe Banco Rio in argentina, and addedtheprefixSantanter and lefttheend as Rio. This case shows howthebankisglobalising, sincetheprefix Santander isused in UK, Mexico, Portugal, Chile, Germany etc. Thisishelpfulforforeignerswhogoon a trip and can findtheirbankallovertheworld, givingtheinstitution trust and awarenesstothecostumers. The “Rio” added at theend of thenameisdueto a previousknown Bank in Argentina, making a changewhichwouldn`taffectcustomers of Banco Rio in a drasticalway, preservingtheculture and name of thepreviousbank; and introducingthemtothe new brand.

  5. Bibliography • http://answers.yahoo.com/question/index?qid=20080324070150AAvOfhH • http://www.santander.com/csgs/Satellite/CFWCSancomQP01/es_ES/Corporativo.html

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