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Logo Redesign. Descriptive Details. organisation Name : Trinidad Cement Limited also known as TCL. Location: Southern Main Road, Claxton Bay, W.I. Product/service sold Tcl offers a range of cement types, product support testing and after sales service to all customers.
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Descriptive Details • organisation Name: Trinidad Cement Limited also known as TCL. • Location: Southern Main Road, Claxton Bay, W.I. • Product/service sold Tcl offers a range of cement types, product support testing and after sales service to all customers.
Competitors TCL Vs “Rock Hard” Cement Rock Hard Cement had begun to penetrate the local market from Barbados with an offer of $46 per bag. www.ttca.com
TCL – COMPANY HISTORY Trinidad Cement Limited storydates back to 1951, when the Government of Trinidad and Tobago (GOTT) extended an invitation to the British cement company, Rugby Portland Limited, to assess whether our country had the right supply of raw materials (limestone and gypsum) to establish a viable cement industry on our shores. Trinidad and Tobago was found to be indeed suitable, and by the following year, the construction of our first plant began. Two years later, in 1954, Trinidad Cement Limited (TCL) commenced production. 130,000 tonnes of cement was produced in the first year. This figure increased to 180,000 tonnes per annum in 1958 and then to 250,000 tonnes per annum by 1968. • In 1976, TCL was purchased by the GOTT and eight (8) years later, in 1984, a massive expansion of the plant was undertaken. Following this advancement, the total annual production capacity was increased to an impressive 550,000 tonnes. • Before these gains were made possible however, the company had weathered many years of significant trading losses. In an effort to counteract this, the Government of the day had given large subsidies to TCL. When this had proven futile though, as net indebtedness continued to soar, a new plan of action was urgently needed.
In 1986, a new Government had come into power and promptly instituted a financial restructuring plan. The company underwent substantial divestments; an improved approach to its manufacturing operations; an aggressive marketing campaign and a revamp of its working environment. • In this same year, TCL was able to re-enter the export market. Revenue from exports escalated significantly from TTD$1.5M in 1986 to TTD$38M in 1989. In 1988, the company attained the landmark of profitable trading for the first time since acquisition by the Government. • In 1990, TCL was privatized and to this day, falls under the ownership of several key shareholders including CEMEX, the National Insurance Board (NIB), the Trinidad and Tobago Unit Trust Corporation (UTC) and the TCL Employee Share Ownership Plan (ESOP). • The new millennium has brought its fair share of challenges which TCL has masterfully weathered. These include the threat of being overtaken by an international competitor as well as the company's 92-day strike in 2012.
Words that may associate with TCL • Cement / concrete • Trowel • Brick • Blocks • Tools (shovel) • Wall • Bold • Tough • bond
This shows a layer of bricks over the TCL logo. A trowel is on top of that layers throwing cement. Sketches
Sketches A worker drawn into the space of the letter “C” An illustration depicting a shovel lifting the “TCL”
This is the first logo created Working on the logo redesign
