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Delve into the power of collaboration, time, and failure in fueling creativity. Learn from historical icons like Darwin and Einstein, embrace failure as a stepping stone, and discover the techniques to connect sparks of innovation. Unleash your creative potential by harnessing the essence of visual imagery and mastering the art of concept transfer and combination. Boost your creativity by understanding the journey from failure to success and the importance of persistence over a decade. Embark on a transformative journey towards innovative thinking and creative excellence.
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Collaboration Over Time Will Hunter Jake Jordan
Introduction • Creativity is a long and arduous process • Even the brightest historical minds failed – often • Be proud to be a failure
The Origin of Species • Interesting analogy as ideas occur much like evolution • Darwin took thirteen years to design his theory • We learn that creativity takes time
Learning from Failure • Great creators are also colossal failures • Darwin, Einstein, Benjamin Franklin all had miserable failures • Ex: Darwin’s theory of monads, Einstein’s refusal to acknowledge quantum theory
Historiometry • Method for testing creativity • In all facets, most people are uncreative and the majority of creativity is with the few • Nobel Laureates and successful inventing firms use failure as a measure for success, valuing ‘quantity’ over ‘quality’
Connecting the Sparks • Conceptual transfer – using analogies to replace similar strains in ideas • Conceptual combinations – using two discordant ideas to make one sensible one • Conceptual elaboration – using one idea in the extreme to make a new idea • Ad-hoc conceptualism – using ‘random’ categories to class seemingly unconnected things
The Power of Visual Imagery • Uses the power of vision to spark ideas • Picking visuals from many options forces brain to think around the normal patterns • Having pre-conceived notions of ideas hampers creative thought
In Memoriam • Studies show creativity takes ten years to become streamlined for an individual • A ‘good’ success-to-failure rate is 1:10 • Great creativity comes from melding many ideas, both good and bad
Question (Actually, Imperative Statement) • Name two of the four ‘Connecting the Spark’ categories for innovation and describe each with a sentence.