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Session 5. Advanced Facebook Advertising. Agenda. How to follow your website advertisers onto Facebook How to advertise to thousands of targeted people for less than £0.01 per click. Following your Visitors Around. Follow your Visitors onto Facebook Use a software called Perfect Audience
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Session 5 Advanced Facebook Advertising
Agenda • How to follow your website advertisers onto Facebook • How to advertise to thousands of targeted people for less than £0.01 per click
Following your Visitors Around • Follow your Visitors onto Facebook • Use a software called Perfect Audience https://www.perfectaudience.com • Free 2 week trial • Install the tag onto the website • Wait for Approval • Create conversion tracking • Create Adverts • Help - Video tutorials explain ALL
Downloading Competitors Fans • http://www.clairejarrett.com/bleu • Use Firefox • View – Toolbars – Bookmarks • http://www.bleupage.com/members-home/bleuleads-app/ • Drag and drop onto Bookmarks • Tons of videos on how to use it
What can you do with this? • Upload the list (max 5000) as CSV and invite to get FREE fans OR…… • Target in Facebook as a Custom Audience
Custom Audiences https://www.facebook.com/ads/manage/powereditor/ • Audiences – Create Audience – Custom Audience • Upload your CSV • WAIT…… • Then Create Ad Using Audience
My Example • Facebook to Facebook is cheaper • Advertised my book via a Leadpages tab