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CONSUMER DEVICES & THE ENTERPRISE. NEW OPPORTUNITIES FOR BARCODE SCANNING. Joel Kahn, Automatic Data Capture Business Unit September, 2014. THE REALITY. THE REALITY. ENTERPRISE ACCESSORIES AVAILABILITY A CONCERN. THE REALITY. LACK OF ENTERPRISE-GRADE SCANNING A BIG CONCERN.
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CONSUMER DEVICES & THE ENTERPRISE NEW OPPORTUNITIES FOR BARCODE SCANNING Joel Kahn, Automatic Data Capture Business Unit September, 2014
THE REALITY ENTERPRISE ACCESSORIESAVAILABILITY A CONCERN
THE REALITY LACK OF ENTERPRISE-GRADE SCANNING A BIG CONCERN The consumer-grade camera in the tablet is not designed for bar code scanning – it’s designed for taking pictures Bar code capture can be slow , awkward and uncomfortable in scan-intensive applications Consumer applications are not designed to read damaged, dirty, smudged or scratched barcodes MOREopportunity for errors REDUCED associate productivity SLOW customer service
Introducing CS4070 2D COMPANION SCANNER Product Presentation-All Audiences
INTRODUCING THE CS4070Your mobile device companion The Bluetooth CS4070 is the easy way to add enterprise-class wireless scanning to any device that uses a consumer-grade camera to capture bar codes — including tablets, smartphones and laptops. • Feature Rich Next Generation 2D scanner that sets the bar higher for Performance, Versatility and Durability • Will meet or exceed the competition in decode range and performance on poor quality & HD codes • Two “flavors” – Standard Range (SR) and High Density (HD)
THE SOLUTIONS: ADD A CS4070 • Empower your tablets, smartphones and more with enterprise-grade scanning • Small, lightweight device that fits in your hand or around your neck • Capture virtually any 1D or 2D barcode, from any angle – even if it’s dirty damaged or scratched or on the screen of a mobile device
RETAIL APPLICATIONS Mobile Checkout Mobile Gift/Loyalty MOBILE POS
RETAIL APPLICATIONS Real Time Cycle Counts Prevents Stock-Outs INVENTORY
FEATURES AND BENEFITS • Enterprise-Grade Scanning • 1D/2D on any medium – traditional and mobile barcodes omni-directionally in real time or batch mode • PRZM Intelligent Imaging • Proprietary imaging enhancement technology that resets the bar for imaging performance • Durability – Built for Business • Designed to operate reliably after multiple 5ft./1.5m drops to concrete and consecutive tumbles from 1.64ft/0.5m. • Scan button offers enterprise-class actuation rating tested to handle over a million scans
FEATURES AND BENEFITS • Android & Windows mobile devices • Wireless Scanning for iOS, • Works with all popular tablets, smartphones and laptops • Integrated MFI chip & Apple Certification • Ensures compatibility with all Apple mobile devices, including iPhone, iPod and iPad • Easy Bluetooth Pairing • Dedicated pairing button makes it easy for users to pair with any supported host • Batch Memory • 512 MB Memory for Batch Applications
FEATURES AND BENEFITS • Superior Ergonomics • One of the smallest, lightest devices in its class, designed to fit naturally in the hand. Comfort fit grooves and trigger button placement ensure effortless scanning. • Point & Shoot Simplicity • Scan farther than competitive devices to capture barcodes more easily through natural movements omni-directionally. Never have to align the barcode. • (1.4 in./3.6 cm – 25.6 in/65.0 cm @ 100 UPCA) • Full Shift Power • 12 hour battery life, field replaceable battery and LED battery life indicator so you never run out of power.
DEVICE OVERVIEW Ergonomically Placed Scan Trigger Delete Last Scan Button Comfort-fit grooves for natural hand placement LED Battery Power Indicator Dedicated Pairing Button Proprietary PRZM Intelligent Imaging Technology Mix and Match Green/Red indicator
DEVICE OVERVIEW Bluetooh Key/LED Battery Level Micro USB Port Delete Key Scan/Add Key LED Scanner Window Mix/Match Green/Red indicator Comfort-fit grooves for natural hand placement
SUPPORT SERVICESAt A Glance RECOMMENDED SERVICE PROGRAMS FOR: MOBILE COMPUTERS RFID, TEAM AND WIRELESS DEVICES SOFTWARE AND SYSTEMS SCANNERS Service from the Start with Comprehensive Coverage Bronze Gold Service from the Start Advance Exchange Support Service from the Start Advance Exchange Support AirDefense Services Platform Software Support On Site System Support Service Center Support Bronze SOTI Mobile Control Software Support Service Center Support Bronze Gold Premium RFID On Site System Support RhoMobile Suite Software Support WLAN Software Support Enterprise Mobility Software Support Enterprise Mobility Software Support RF Management Suite Software Support TEAM Software Support • Services Representative at the CodeZone Booth Friday 19-Sept: • Services Renewals • Renewals Portal • Services Overview
THANK YOU… For more information: Visit Motorola Solutions and Zebra Technologies at Code Zone
IMPROVING THE CUSTOMER EXPERIENCE IN RETAIL MOTOROLA WIRELESS LAN Cherie Martin, WLAN Field Engagement, Americas September , 2014
MOBILITY EVOLUTION IN RETAIL ENTERPRISE MOBILITY CONSUMER MOBILITY INTERNET OF THINGS DEVICE EVOLUTION WEARABLES, SMART CARTS & SHELVES, SENSORS LAPTOPS, HANDHELDS, SCANNERS SMARTPHONES, TABLETS USAGE EVOLUTION • BUSINESS APPLICATIONS - SUPPLY CHAIN MANAGEMENT. INVENTORY & PRICE CHECK • COMMUNICATIONS - DATA CONNECTIVITY & VOIP (OVER WLAN) • BYOD - DEVICE ONBOARDING & FINGER- PRINTING. APPLICATION VISIBILITY • GUEST ACCESS - INCREASE CUSTOMER DWELL TIME • OMNI-CHANNEL RETAILING - CONTEXT BASED CUSTOMER/GUEST ENGAGEMENT • ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY FOR THINGS REQUIREMENTS EVOLUTION • DESIGN WiFi FOR MOBILE COMPUTERS • BASIC PCI COMPLIANCE • DESIGN WiFi FOR SMARTPHONES • ROLE BASED ACCESS CONTROL • DESIGN WiFi FOR LOCATION • MANAGE MULTI-RF - WIFI, ZIGBEE, BLE ARCHITECTURE EVOLUTION AP AP AP AP AP AP INTELLIGENTEDGE HYBRID HUB & SPOKE Controller AP AP AP AP AP AP
RETAIL IS CHANGING – ARE YOU READY? B “…INSTEAD OF WHINING ABOUT SHOWROOMING, SMART RETAILERS ARE AGGRESSIVELY BATTLING BACK AND PREPARING TO GIVE CUSTOMERS ACCESS TO GREATER INFORMATION AND SERVICES.” Jeff Roster – Gartner RIS 2013 Retail Tech Trends Study Worldwide App downloads from App Store in 2013 54 % Percentage of shoppers who would use WiFi access in the store to search and post on the web while shopping 35 % 102 Associates who say that shoppers are better connected to product information than they are Source: MSI 7th Annual Shopping Study
It’s TIME TO Unleash optimal SUPERIORPERFORMANCE SMARTMOBILITY IMPACTFULENGAGEMENT
UNLEASH OPTIMAL… PERFORMANCE MOBILITY ENGAGEMENT • IMPROVE ASSOCIATE PRODUCTIVITY • DECREASE CUSTOMER RESPONSE TIME • BROADEN EMPLOYEE ACCESS TO PRODUCT INFORMATION • INCREASE EFFICIENCY OF BUSINESS OPERATIONS • EASY GUEST ACCESS TO A SECURE NETWORK • PERSONALIZED GREETINGS & COUPONS • NO MORE WAITING FOR IN STORE ORDER PICK-UP • EFFECTIVE EMPLOYEE ENGAGEMENT WITH SHOPPER AT POINT OF DECISION • ALWAYS-ON SECURE NETWORK • VOICE AND VIDEO COVERAGE IN-STORE • LOWER IT COST • FLEXIBLE TOPOLOGY, EASY TO DEPLOY IN RETAIL
EMPOWERING ENGAGEMENT ZONE POSITION PRESENCE LIZ IS OUTSIDE YOUR STORE. YOU COULD SEND HER A WELCOME MESSAGE AND INFORM HER OF THE MEMBER ONLY SALE TODAY MICHELLE IS IN WOMENS CLOTHING. SEND HER A COUPON FOR 50% OFF ON CASHMERE. CAN BE REDEEMED FROM HER PHONE AMANDA IS IN THE PHARMACY SECTION. SHE NEEDS HELP. PICKING CHILDRENS TYLENOL. SEND HER ASSISTANCE. • • DEFINE ZONES TO DETECT CUSTOMERS IN SPECIFIC AREAS • • CRM DRIVES PROMOTIONS INCREASES PER CUSTOMER REVENUE • 5 METER ACCURACY 50% OF THE TIME • 1 METER ACCURACY 90% OF THE TIME. REQUIRES BLE TAGS • • DETECT CUSTOMERS ON PREMISES • • RULE BASED PUSH – WELCOME, COUPONS, SPECIALS
MOTOROLA PRODUCT PORTFOLIO WIRED NETWORKING LOCATION ANALYTICS INTERNET OF THINGS WIRELESS LAN SECURITY CONTROLLERS AND ACCESS POINTS ADSP AND SECURE GUEST ACCESS SERVER SOFTWARE, CLIENT SDK BLUETOOTH TAGS, SENSORS WIRED SWITCHES HIGHLY SCALABLE INTELLIGENCE AT THE EDGE REDUCE TCO 1 TO 5 METER LOCATION ACCURACY ANALYTICS DRIVE UP ROI
ENGAGE: ANALYTICS SOLUTIONS LOCATION ANALYTICS API WEB ANALYTICS • PRESENCE EVENTS • LOCATION DATA • LOCATION BASED EVENTS • RSSI DATA API • COUPONING • CUSTOMER PORTAL • CONCIERGE SERVICES • TARGETED ADVERTISING • BUDDY LIST • STORE MAP • PRODUCT LOCATOR • RESOURCE FINDER • AUTO ALERTS • STORE PICKUP • CONTESTS & PROMOTION • SWIRL • ACCENTURE • • HEATMAPS AND DWELL TIMES • • ZONE TRACKING • • VIEW HISTORICAL PATTERNS • PHUNWARE • IBM • AISLE411 • • TOP URLS • • TOP SEARCH TERMS • • NEW USERS AND REPEAT USERS
WLAN FOR THE INTERNET OF THINGSIMPROVING CUSTOMER EXPERIENCE AT THE INTELLIGENT EDGE INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES OMNICHANNEL SHOPPING EXPERIENCE Asset Visibility WI-FI VIDEO SURVELLANCE ESL BLE LOCATION ZIGBEE TAGS RFID wIng 5 Network Architecture – the intelligent edge
THANK YOU