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Deanna Caincross Peter Hayes Kim Peirson Sommer Wells

Bringing Innovation to Your Home. Deanna Caincross Peter Hayes Kim Peirson Sommer Wells. OUTLINE. Situational Analysis Strategic Issues Alternatives Discovered Recommendations Supporting Information. “ We want to be the Mercedes of home electronics.” - Yun Jong Yong, CEO.

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Deanna Caincross Peter Hayes Kim Peirson Sommer Wells

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  1. Bringing Innovation to Your Home Deanna Caincross Peter Hayes Kim Peirson SommerWells

  2. OUTLINE • Situational Analysis • Strategic Issues • Alternatives Discovered • Recommendations • Supporting Information “We want to be the Mercedes of home electronics.” -YunJong Yong, CEO

  3. Situational Analysis

  4. Strategic Issues

  5. Alternatives Discovered • Market Forecasting • Market Attractiveness at the Micro Level • Product Specialization • Market Segment Options at the Socioeconomic and Behavioral Level

  6. RECOMMENDATIONS • New Brand/Existing Products - Fighter & Flanker Strategy • Market Development Strategy • Opportunity Analysis • Distinctive Competency • Critical Success Factor

  7. Questions? Comments?

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