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Feed

Feed. A new restaurant with a new attitude . Mission Statement. Our goal is to diminish hunger, one person at a time. We will provide a homey environment where everyone will be welcome and everyone will feel comfortable. Product. Feed is a restaurant where All are Welcome

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Feed

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  1. Feed A new restaurant with a new attitude

  2. Mission Statement • Our goal is to diminish hunger, one person at a time. We will provide a homey environment where everyone will be welcome and everyone will feel comfortable.

  3. Product • Feed is a restaurant where • All are Welcome • Organic , Seasonal Offerings • Menu Changes Daily • Open from 6 AM – 3 PM

  4. Place • Indianapolis Large metropolitan area Reasonable rents Caters to business people/city dwellers

  5. Place – Cont’d Cafeteria style set up Diners can see the kitchen Handicap accessible WiFi Private rooms available

  6. Place – cont’d Family-style dining Photographs/paintings on walls like home Restful colors – blues/greens Textures – brick/stainless steel/wood Cozy – fireplace, picnic tables, comfy chairs

  7. People • Employees • Trained for any/all positions • Two weeks as cashier • Two weeks as cook • Two weeks as server • Benefits • Employee referral incentive • Flexible hours

  8. People • Target Market • Unemployed/Hungry/Homeless • Business People wanting healthy meal • People interested in giving back

  9. Promotion • Guest chefs • Employees giving back • Networking events • Facebook page • Contest to design logo

  10. Promotions – cont’d Sunday - Gospel Brunch Monday - Closed Tuesday – Game day* Wednesday – Cooking class Thursday – Book discussion* First Friday* Saturday - Open mic* *free events

  11. Menu • Nutritionally and well balanced • Soups • Salads • Milk, Coffee, Juice • Smoothies • Home-made baked goods • Eat as much/little as want

  12. Music • Classic rock • Jazz • Accoustic • New Age • Open Mic

  13. Suppliers Locally grown produce Organic dairy Local artists to display artwork Local musicians to perform on Saturdays Community/rooftop garden

  14. Giving back • Leftovers donated to soup kitchen • Employees encouraged to donate time • Local Economy strengthened=good for everyone • Showcase local talent

  15. Price • Pay what you want • Pay what you can • Free - Expensive

  16. Selling the Concept Features Benefits Easily accessible to street traffic and foot traffic Breakfast and lunch Eat only what you want Helps those who cannot Pay Healthy option • Located in downtown Indianapolis • Open 6 AM to 3 PM • Flexibility in portions • Pay what you want • Organic, in-season

  17. Sources • http://www.homeinsight.com/home-v • http://www.restaurant.org/pdfs/research/state/indiana.pdfalue/in/indianapolis.asp • http://life.salon.com/2010/06/17/pay_what_you_can_restaurants/ • http://www.coachwooden.com/index2.html • http://www.restaurant.org/pdfs/research/whats_hot_2011.pdf

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