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PREMIUM DIGITAL MARKETING PACKAGE

The Premium Digital Marketing Package provides exhibitors with a powerful way to reach attendees before, during, and after the show. It includes conversion software, email marketing, exhibitor page creation, and social media guidance.

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PREMIUM DIGITAL MARKETING PACKAGE

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  1. PREMIUM DIGITAL MARKETINGPACKAGE The Premium Digital Marketing Package provides exhibitors with a powerfulwaytoreachattendeesbefore,during,andaftertheshow. By using the conversion software together with the marketing services,exibitorsareabletogetupto10Xmorequalifiedleadsfrom theirtradeshowinvestmentwithnoadditionaleffort. What’sIncluded? ConversionSoftware Get visibility into which attendees are interested in your company withpowerful software & leadreports. EmailMarketing Two custom emails sentout to your contact list to encourage prospects to attend the show& visit your booth. ExhibitorPage Completion of yourtrade show exhibitor page to enhance promotionyour company toattendees. SocialMedia Aguideonwhentopostabout the show on social media & what to say including two images & tophashtags.

  2. ConversionSoftware The Premium Digital Marketing Package includes three months of access to ActiveConversion software. This software enablesexhibitors to track online interactions related to the trade show; helping to increasetheoverallROIoftheshow. What Is ConversionSoftware? Conversion software takes online interest from your marketing, advertising, & trade shows and turns it into actionable sales intelligence. Build your sales pipeline,followthesalecycle,andgetnotifiedwhenit’s theperfecttimetoclose aqualifiedlead.Nomorecoldcalls.Nomoreguesswork. How Is This Useful For TradeShows? OurtradeshowsareautomaticallyintegratedwithActiveConversionsoftware, giving you unprecedented visibility into lead activity on your exhibitor profile, website,&advertisingbefore,during,&afterthetradeshow. KNOWWHO isinterestedinyoursolutionsbefore,during,&aftertheshow KNOWWHAT yourprospectsaremostinterestedin KNOWWHICH trade shows workbest

  3. EmailMarketing We will create two custom emails that can be sent out before and afterthetradeshowtoincreaseyourinteractionwithpotentialleads and to encourage your target customers to attend the show. Email marketing can have a dramatic impact on the number of leads and opportunitiesyoureceivefromthetradeshow. What’sTheBenefitOfSendingEmailsBefore&AfterTheShow? Sending an email before the show allows you to invite your customers and prospectstotheshow.Byinvitingyourprospectstotheevent,youarecreatinga uniqueopportunitytosetupanopressure,face-to-facemeetingwiththem.Even if they don’t attend, inviting them is a great excuse to reach out and begin a conversation. It also shows you are active in the industry which reflects on your organization’scredibility. WhoAre The Emails Sent To? Theemailsaresenttoalistofcontactsprovidedbyyou.Theemailcaneitherbe sentthroughourinternalsystemorwecanprovideyouwithatemplatetosend using your own emailtool. WhatWill The Emails Look Like? After purchasing the Premium Digital Marketing Package, our professional designerswillcoordinatewithyoutodiscussthelookandcontentsofthee-mails. Onerevisiontothedesignisincludedtoensuresatisfaction.

  4. ExhibitorPage Yourexhibitorprofilewillbethefirstplaceanattendeeinteractswith your brand. Think of your exhibitor profile as a virtual trade show booth. You can use it to share your value proposition with attendees and to convince them to visit you at the live event. Our professional marketers work with you to create an exhibitor profile that is both informative andengaging. What’sIncludedInTheExhibitorProfile? YourLogo-Wewillmakesureitissizedcorrectlyandisclear.Nobodylikesa stretchedout,blurred,orcutofflogo. BoothLocation-Included so thatattendeescanfindyouattheshow. CompanyDescription-Thisisyouropportunitytoreallysellyourcompanytothe attendee. An interesting description with useful information will help attendees todeterminewhetheryourcompanyisagoodfitforthem. Products &ServicesCategories-Identifyingwhichcategoriesyourcompanyfits intoaffectshowyourcompanyappearsinsearchesonthetradeshowwebsite. Useful Links and Documents - Whether it’s a case study, a brochure, or pricing guide;documentsandlinkshelpattendeestolearnmoreaboutyouandhowyou can meet their needs. Track who downloads these documents using the ActiveConversionsoftware. Screentshots & Images - A picture is worth a thousand words. Including pictures ofyourofferingmakesitquickandeasyforattendeestounderstandwhatyoudo. Link to your website - Attendees can visit your website to get a more in-depth understandingofwhatyou’reofferingandtofindanswerstoquestionstheymay have.

  5. SocialMedia Whendonecorrectly,socialmediapostscanbeagreatwaytoinform people you’ll be at the event and interact with attendees. Posting about the event can increase your visibility as an exhibitor and may alsohelptoattractnewfollowerstoyouraccounts. How Many Posts AreIncluded? ActiveConversionwillprovidesevenpostsforyoutouse,eachpostwillinclude threeseparateversionsforLinkedIn,Twitter,andFacebook. What Will ThePosts Say? Each post will be related to your company and your involvement in the trade show. We will discuss your goals beforehand and write the posts accordingly. Postswillincludecontent,images,hashtags,andlinksoptimizedforinteraction with your targetmarket. How Are The PostsShared? Wewillprovideyouwithtemplatesandacalendar soyoucansharethepostson yoursocialmediaprofiles.Detailedinstructionswillbeprovidedonhowtoshare theposts.

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