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These slides will give you an idea on how you can make your brochure even better. For more information visit http://www.brochureguru.com/
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TIPS ON MAKING GOOD BROCHURES BETTER Presented by : Brochure Guru
What is a brochure? Brochures are very common marketing tool. Many businessmen use their brochures very frequently and to maximum effort. Brochures are meant to be informative, impressive and persuasive. But there are always ways to make a good brochure better. Here we discuss on how we can make a decent brochure even better.
MAKING AN IRRESISTIBLE OFFER If your brochure says the company name is XYZ and the services provided are ABC. Well and good. But brochures that includes an irresistible offer are the ones that fetches immediate results.
PRINTING WITH A TOUCH OF PROFESSIONALISM The more professional the printing, the better the impression. You may have great quality digital printing for your brochures but “Process Printing” usually produces the most impressive colour possible at the most economical rates.
USING A THICK PAPER Using 80 lbs and 100 lbs gloss book for printing brochures are not enough to make it impressive. Upgrading the paper thickness to 100 lbs gloss cover would make your company brochure stand out in the market of brochures.
HAVING A CLEAR STRATEGIC CALL A brochure should have a clear call to action. The cover and the top of the inside are too soon to ask for sale! Placing the offer at the bottom right of the inside should do well.
USING ATTRACTIVE AND INFORMATIVE PHOTOGRAPHS Knowing your audience is very important. Demands vary from person to person. Try to understand their needs and promote your brochures with a bit of over exaggerated photographs accordingly.
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