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F ood waste: Challenges & Opportunities Dr Richard Swannell Director, WRAP. Trends. Unprecedented demand for food. Food Waste (Biological Nutrients). S trategy. Simple messages around 5 key behaviours. planning knowing date labels savvy storage lovely leftovers
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Food waste: Challenges & Opportunities Dr Richard Swannell Director, WRAP
Simple messages around 5 key behaviours • planning • knowing date labels • savvy storage • lovely leftovers • perfect portions Because it saves people money: £60 per month
Industry engagement: CourtauldCommitments • Packaging • Household food waste • Supply Chain waste
Objective To change the retail environment to help consumers: Buy the right amount Keep what is bought at its best Use what is bought - Packaging functionality, re-close - Clear storage guidance - In-home tools - Consistent, simple use of dates - Maximum shelf life - Portioning tools • - Pack size range and availability • Promotions • Planning / ordering tools 14
Trends in food-waste reducing behaviours (% reporting all of the time or most of the time) and those understanding best-before dates (note that y-axis does not start at zero)
Impact • 2.9 Mt waste reduced • 8.2 Mt CO2 e • > £4 billion savings • CC3 targeting 1.1 Mt more
FUSIONS has 21 project partners from 13 different countries.
Using Social Innovation to drive change Social innovations are new ideas… …that meet social needs… …and create new social relationships “We simply describe it as innovations that are both social in their ends and in their means” (1) (1) http://ec.europa.eu/enterprise/policies/innovation/policy/social-innovation/index_en.htm
Ways to get involved • Join more than 100 organisations as a project Member • Attend our Platform meetings • 30-31 October 2014, Brussels • Sign up for our newsletter Visit - www.eu-fusions.org/epm
Feasibility Studies Decentralised Food Donation Cr-EAT-ive Schools Advancing Social Supermarkets Food Service Surplus Solution Order-Cook-Pay Disco BôCô Gleaning Network EU
Conclusions • Significant opportunity & challenges • Key Features: • Clear Strategy • Build Partnerships • Measure Impact • Potentially replicable
For more information: • www.wrap.org.uk • www.lovefoodhatewaste.com • www.eu-fusions.org • Richard.Swannell@wrap.org.uk