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Visual Analysis of an Ad

Visual Analysis of an Ad. Molly Kieffer. Coca-Cola “Open Happiness”. Bright, bold colors Coke bottle Bubbles/bottle caps “Open Happiness” Clean, modern design. Overview of Ad. Red and white Part of the Coca Cola logo Associated with Coke. Color. Retro Coke bottle Retro bottle caps

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Visual Analysis of an Ad

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  1. Visual Analysis of an Ad Molly Kieffer

  2. Coca-Cola “Open Happiness”

  3. Bright, bold colors • Coke bottle • Bubbles/bottle caps • “Open Happiness” • Clean, modern design Overview of Ad

  4. Red and white • Part of the Coca Cola logo • Associated with Coke Color

  5. Retro Coke bottle • Retro bottle caps • Colors and symbols together Caps & Bottle

  6. Bold font in the middle of the ad • Drinking Coke will make you happy • Coca Cola is a feel-good company “Open Happiness”

  7. Saying that opening a Coke is opening happiness is unethical • Advertising for brand recognition is ethical Ethics

  8. Hartlaub, Peter. “Sweet! America’s top 10 brands of soda.” NBCNEWS 2 Oct. 2012 • http://www.msnbc.msn.com/id/42255151/ns/business-us_business/t/sweet-americas-top-brands-soda/#.UGtoaPnBKhB • Corporate. “’Open Happiness’ and Enjoy Life’s Simple Pleasures With Coca-Cola.” The Coca-Cola Company 21 Jan. 2009,  2 Oct. 2012. http://www.thecoca-colacompany.com/dynamic/press_center/2009/01/open-happiness.html • Burgess-Allen, Samantha. “Coca-Cola vending machine delivers a Coke and a smile.” Ogilvy & Mather 2 Oct. 2012 http://www.ogilvy.com/News/Press-Releases/April-2012-Coca-Cola-vending-machine-delivers-a-Coke-and-a-smile.aspx • Shayon, Sheila. “Coca-Cola Continues to Open Happiness, From Coke Machine to Truck to Table”. Brandchannel. 19 Sept. 2012, 2 Oct. 2012 http://www.brandchannel.com/home/post/2012/09/19/Coca-Cola-Open-Happiness-091912.aspx •  Need “Web” — in all this cit’ns. Also, full website unnecessary Works Cited

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