1 / 11

Ad Analysis

Ad Analysis. Got Milk? Jennifer and Estelle. Outline. I. The powerful image a. color b. the figure of Steven Tyler II. The words a. The line in the middle part of the ad b. The bottom column III. The milk foam IV. Connection between the milk and Steven Tyler

salena
Download Presentation

Ad Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ad Analysis Got Milk? Jennifer and Estelle

  2. Outline I. The powerful image a. color b. the figure of Steven Tyler II. The words a. The line in the middle part of the ad b. The bottom column III. The milk foam IV. Connection between the milk and Steven Tyler V. Conclusion

  3. A. Sharp and strong color 1. Hair 2. Background 3. Finger nail 4. Dress 5. Countenance The sharp and strong color may easily catch people’s attention. The Powerful Image

  4. B. The figure of Steven Tyler 1. Occupied the entire page 2. Facial expression - wide-opening mouth - tight-frowning eyebrow - tight-closed eyes - the exerted and extended muscle 3. The radiant hair 4. Fingers The Powerful Image

  5. The line in the middle part of the ad: “Make your bones rock hard.” 1. Position: the middle of the mouth 2. Meaning The Words

  6. B. The bottom column 1. Line 1: emphasizing the calcium in milk 2. Line 2: - The nutritive value of milk - Referring to Steven Tyler’s age and his public image as a rock star 3. Line 3: comparing to those junk drinks The Words

  7. 4. The logo: “got milk?” - Steven Tyler got milk; therefore, he can be so energetic. - Questioning: Challenging people if they got milk. - Despite the question mark, one should know the answer is positive. The Words

  8. Indicating that he just had a big mouthful of milk. The foam suggests the milk is thick and tasty. The milk drives Steven Tyler crazy and awakens his strength. The Milk Foam

  9. Connection Between the Milk Ad and Steven Tyler

  10. Conclusion: A Successful and Catching Ad • The design and arrangement of the ad is catching and impressive. • Make the best use of Steven Tyler’s public image. • The nutritive value of milk (calcium) and Steven Tyler are closely-related. • Well illustrating the idea that the ad wants to promote.

  11. Source of Image: Celebrity Ads. 2005 Celebrity Ads. 13 Oct. 2005 <http://medialit.med.sc.edu/ca2.htm>

More Related