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The Campaign for Stanford Medicine

The Campaign for Stanford Medicine. Second Annual Strategic Planning Retreat School of Medicine Focus January 31 2003. Outline. The Campaign Context What? Campaign Priorities How? Campaign Elements When? Timeline Issues. Why?. Campaign Context (the "Why"). Patient Care

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The Campaign for Stanford Medicine

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  1. The Campaign for Stanford Medicine Second Annual Strategic Planning Retreat School of Medicine Focus January 31 2003 SUMC Facilities Master Plan

  2. Outline • The Campaign Context • What? • Campaign Priorities • How? • Campaign Elements • When? • Timeline • Issues • Why? SUMC Facilities Master Plan

  3. Campaign Context(the "Why") • Patient Care • Education • Research Supporting Translational Medicine SUMC Facilities Master Plan

  4. Campaign Context(The "Why") • Obtain financial resources • Make a bold statement about SUMC's future • Engage a broader community • Donors • Volunteers • Friends • Build internal focus and energy • Reinforce Stanford's unique strengths Campaign Goals SUMC Facilities Master Plan

  5. Campaign Context(The "Why") Annual Cash Totals SUMC Facilities Master Plan

  6. Campaign Context (The "Why") 7-Year Cumulative Cash Totals SUMC Facilities Master Plan

  7. Campaign Context(The "Why") Sources of Gifts FY1998-FY2002 SUMC Facilities Master Plan

  8. Campaign Context(The "Why") Purposes of Gifts 1998-2002 SUMC Facilities Master Plan

  9. Campaign Context(The "Why") Medical Center Gifts by Objective FY2002 SUMC Facilities Master Plan

  10. Campaign Context(The "Why") Other Medical Campaigns School Goal Dates UCSF $1.4 Billion 1998-2005 Hopkins $1.0 Billion 2000-2006 UCLA $1.2 Billion 1995-2004 Duke $600 Million 1998-2004 SUMC Facilities Master Plan

  11. Campaign Components(The "What") Emerging Strategic Priorities • Clinical and Research Objectives • Cancer/Stem Cell Biology and Medicine • Cardiovascular • Neurosciences • Immunology and Infection • Solid Organ Transplantation • Translational Research • Other SUMC Facilities Master Plan

  12. Institute Organization Stanford Institutes of Medicine: Institute for [xxxx] Research Center Clinical Center of Excellence Basic Research Clinical Research Clinical Informatics ACCESS/ Translational Research Center General Clinical Research Center Clinical Center for [xxx] Clinical Center for [xxx] Institute-Based Associates Clinical Center for [xxx] Clinical Center for [xxx] Clinical Center for [xxx] Department-Based Affiliates Clinical Ancillary & Support Services Translational Research Core Facilities SUMC Facilities Master Plan

  13. Campaign Components(The "What") • Patient Care • Cancer Pavilion • Hospital Inpatient and Outpatient Facilities • Education • Stanford Medicine Information and Learning Environment • Research • Stanford Institutes of Medicine Capital Projects SUMC Facilities Master Plan

  14. Campaign Components(The "What") Other Programmatic Priorities • Hospital Medical Directorships • Curricular Support • Scholarships, Fellowships • Professorships • Departmental Initiatives • Others i.e., medical science writing fellowship SUMC Facilities Master Plan

  15. Setting Goals (The "How") • Campaign goal (subject to feasibility testing): cash over seven years - $1.2 billion. • Some funds raised will be for ongoing support as opposed to new initiatives. • Assuming 40% of current totals support ongoing programs and an annual growth factor of 5% for this type of ongoing support, a $1.2 billion campaign will yield $800 million in funds for new initiatives. Cumulative SUMC Facilities Master Plan

  16. Campaign Elements(The "How") • Advance Case and Feasibility Study • Volunteer Structure • Stanford Medicine Leadership Council • Chairman, John Freidenrich • Campaign Advisory Boards • Hospital Board • Medical Center Trustee Committee • Faculty and SUMC Leadership • Communication • Faculty • Volunteers • Prospects • Alumni Campaign Infrastructure SUMC Facilities Master Plan

  17. Campaign Elements(The "How") • Nucleus Fund • Public Launch Campaign Infrastructure (continued) SUMC Facilities Master Plan

  18. Timeline Proposed Timeline: Campaign for Stanford Medicine Planning Phase Quiet Phase Public Phase Campaign Activities 2001 2002 2003 2004 2005 2006 2007 2008 Quarter 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Conduct strategic planning Identify campaign priorities Recruit and launch Leadership Council Conduct feasibility study and set working campaign goal Solicit nucleus gifts Recruit volunteer committees Announce campaign to public Solicit gifts Celebrate campaign conclusion SUMC Facilities Master Plan

  19. Outstanding Issues Outstanding Issues • Local and National Economic Health • Competition For Prospects • Between Stanford and Other Institutions • Between SUMC and the University • Between Campaign Initiatives • Finding New Donors • Space/Land Use • Integration of Campaign and On-Going Finances • Continuing Development Needs vs New Campaign Needs • What Gets Counted in Campaign • Post-Campaign Needs SUMC Facilities Master Plan

  20. Next Steps Next Steps 2003 • Finalize Internal Case Statement • Recruit Leadership Council • Conduct Leadership/Internal Briefings • Launch Feasibility Survey • Build Final Campaign Strategy • Solicit Nucleus Gifts SUMC Facilities Master Plan

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