‘Learning to Work’ - Advisory Group meeting Tuesday, 22 nd of May

1. ‘Learning to Work’ - Advisory Group meeting Tuesday, 22nd of May Katerina Rüdiger, Skills Policy Adviser, CIPD

2. Outline • What is this campaign about? • Why do we think this is important? • What value can we add? • What are the key challenges? • How do we tackles these? • How do we measure success? • Role of the advisory group • Questions / Your feedback

3. What? Overall aim: • Shift in employer perception, engagement & investment in young people So that employers: • Help prepare young people • Make labour market / jobs more youth friendly

4. What? Three strands: • Raise awareness /understanding of the role of HR professionals and employers • Business case for employing young people & how to articulate this to senior management and the rest of the work force • A package of options to prepare young people for work and make the labour market more youth friendly

5. Why • Policy priorities around pathways into work • Link to CIPD centenary celebrations • Negative impact of youth unemployment • Sustainable organisational performance / tomorrow’s work force /skills issues

6. What value can we add? • Address disconnect between young people and work • Highlight the key role of employers and HR professionals in particular, through our 135,000 strong membership • Help change hearts and minds among employers and young people to help tackle structural issues over time • Build on our solid body of work on apprenticeship, work experience, internships and mentoring of young people • Highlight emerging best practice, for example, the development of ‘in-house’ A levels and degrees

7. Key challenges Demand: • work experience / insight into the working world • translating their skills and experiences • recruitment / access to networks • employability skills & poor qualifications Supply: • entry level jobs, progression routes • business case for investing in young people • recruitment methods / diconnect

8. Key challenges IAG / Institutional issues: • Lack of careers advice and guidance • Weak vocational education and training systems • Lack of work-based learning • Low inter-generational mobility

9. How to tackle? • Change perceptions and raise awareness • Package of option on how to invest and engage with young people from school to employment: • Employer involvement in education • Providing advice and guidance • Implementing work-based learning pathways • Work experience and internships placements • Access and progression routes

10. How to tackle? • Pro-active / positive attitude towards the recruitment of young people • Skills transfer opportunities from older workers to younger workers (job sharing) • Taking part in CIPD mentoring initiative ‘Steps Ahead’

11. Measure success / impact • Sustained and long-term action by all stakeholders • Single campaign won’t change the way labour market institutions and education systems work • But we can change perceptions and galvanise employers to act where their involvement and support is most beneficial.

12. Measure success / impact • A shift in employer perceptions / engagement • But also some tangible outputs with more employers offering / getting involved in the varies options • A dedicated youth skills investment survey