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Why “ WHY ” Matters

Why “ WHY ” Matters. May 22, 2014. Welcome. Please take a moment to capture on a piece of paper 2-3 sentences that describe your organization. The Golden Circle by Simon Sinek. What Every organization on the planet knows WHAT they do. These are products they sell or the services

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Why “ WHY ” Matters

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  1. Why “WHY” Matters May 22, 2014

  2. Welcome Please take a moment to capture on a piece of paper 2-3 sentences that describe your organization.

  3. The Golden Circle by Simon Sinek

  4. What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. The Golden Circle

  5. What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. The Golden Circle

  6. What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Why Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists. The Golden Circle

  7. The Golden Circle

  8. The Golden Circle “People don’t buy what we do, they buy why we do it.”

  9. The Golden Circle and the Cone

  10. The Golden Circle and the Cone But what does this MEAN for me?

  11. Developing Clarity Around “Who We Are” A “Theory of Change” makes explicit the link between what we believe, what we do and what results we expect because of that

  12. An Equation for Thinking About a Theory of Change Putting the pieces together • How do we create the change we would like to see? • How is that unique? • What about it is critical? • What do we believe creates the change? Who we Serve Success = A clear Theory of Change will allow the organization to clarify its long term purpose and develop the vision and plan to grow and “do more”.

  13. Example: The New Children’s Museum NCM addresses a critical need in our society by engaging children through contemporary art to develop the skills needed for 21st century thinkers Critical skill development Personal successes Artistic exposure & engagement NCM fills a gap in our society today - providing kids with fun and engaging artistic experiences • Sparked imagination • Thinking “outside the box” • Eyes opened to new things and new approaches • Increased understanding and appreciation of the value of art • Rewarded positive risk taking • Creativity • Confidence • Problem solving • Interpersonal skills • Critical thinking • Collaboration • Optimism • Direct contact/engagement with works of art • Opportunities for hands-on art making • Chance to learn directly from artists • Insight into and practice with the creative process • Participation in something innovative • Inspiration through original art

  14. What is Success? A clear articulation of SUCCESS is critical!

  15. Why Do We Exist? • What is the Long Term Purpose of the Organization? • Why do we exist? • What is the change we expect to create in the world? • What “end” are we trying to achieve? • What does success look like for our constituents? • What results will we hold ourselves accountable for?

  16. “Why” Drives the Direction • Long term purpose of the Organization • Why we exist • The change we expect to create in the world • What success looks like for our constituents/cause • 5 Year Vision for the Organization • How we deliver on long-term purpose in the near term • What we hold ourselves accountable to • What we aim to accomplish • 2-3 Year • Strategic Plan • What it is we are going to do • How we are going to get to our vision • Specific goals and objectives with action plans, accountability, metrics

  17. Theory of Change creates the LINK • Long term purpose of the Organization • Why we exist • The change we expect to create in the world • What success looks like for our constituents/cause • 5 Year Vision for the Organization • How we deliver on long-term purpose in the near term • What we hold ourselves accountable to • What we aim to accomplish • 2-3 Year • Strategic Plan • What it is we are going to do • How we are going to get to our vision • Specific goals and objectives with action plans, accountability, metrics TOC

  18. Is Your “Why” Clear? We’d like to hear from you…

  19. Questions to Bring Back to your Organizations • Why do we exist? • What do we believe creates the change we expect to see? • What does success look like for our constituents/cause? • What results will we hold ourselves accountable for? • How do we deliver on our long-term purpose over the next 5 years? Impacts: decision-making, messaging, fundraising, resource allocation, program evaluation…

  20. Wrap-up Questions? Thank you for your time today!

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