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Technology Issues for Associations

CSAE November Luncheon November 4 th , 1999 Randy Richter Director, Information and Customer Services EDUCAUSE. Technology Issues for Associations. Technology in Society Technology to Enhance Communications Technology as a Means of Doing Business Showcasing Technology for Your Members.

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Technology Issues for Associations

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  1. CSAE November LuncheonNovember 4th, 1999Randy RichterDirector, Information and Customer ServicesEDUCAUSE

  2. Technology Issues for Associations • Technology in Society • Technology to Enhance Communications • Technology as a Means of Doing Business • Showcasing Technology for Your Members

  3. Technology in Society • Cellular • PDA (personal digital assistant) • Audio/video conferencing • Faster Internet access from home

  4. Technology in Society (Trends) • Technology is getting less expensive • Integration of home technologies (satellite, cable, television, phone) • Shortage of Information technology professionals

  5. Technology to Enhance Communications • E-mail • Listserves • Web sites • Collaboration tools

  6. Technology as a Means of Doing Business • E-Business • E-Commerce • E-Tailing

  7. Technology as a Means of Doing Business • Increase Revenue • Decrease Expenses • Increase Customer Service

  8. Showcasing Technology for Your Members • Lead by Example • Publications • Communications • Conferences

  9. Advice • Break down old models • Take calculated risks • Build enthusiasm for technology • Don’t use Technology as an excuse

  10. Break Down Old Models • Why do you do what you do? • How does it impact the membership? • How does it impact the staff? Apple Computer 1984 Television Commercial

  11. Take Calculated Risks • Quit sending a print membership directory? • Quit stuffing a registration list in the tote bag? • Only send out Board information electronically?

  12. Build Enthusiasm for Technology • Make the services indispensable to members and staff • Put your URL on everything • Offer electronic only services • Help PULL your membership into the information age

  13. Don’t Use Technology as an Excuse

  14. Don’t Use Technology as an Excuse

  15. Final Thoughts • It’s not about technology, it’s about business • Technology is simply a tool • Fix your business processes first, technology makes bad business processes worse • It WILL transform the way that associations do business

  16. rrichter@educause.eduhttp://www.educause.edu

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