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A PUBLISHING COMPANY MEMBER OF IFP GROUP

August 2010 Amal Khreiche. A PUBLISHING COMPANY MEMBER OF IFP GROUP. The Mission. To deliver reliable news, analysis, ideas… To create shared interests To create a community of readers that is open to ideas and inviting to growth To become the living news hub for the interactive society.

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A PUBLISHING COMPANY MEMBER OF IFP GROUP

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  1. August 2010 Amal Khreiche A PUBLISHING COMPANYMEMBER OF IFP GROUP Property of IMC, 2010. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  2. The Mission • To deliver reliable news, analysis, ideas… • To create shared interests • To create a community of readers that is open to ideas and inviting to growth • To become the living news hub for the interactive society Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  3. IMC Desired Image • IMC is leading a new publishing era in the Levant, creating a new generation of readers and publications. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  4. REAL Magazine • In less than a year, and only 7 issues “Real Magazine has successfully accomplished its primary objectives: • Created a new perception to the “Business of Urban Living” • Solid brand identity, known to be REAL Magazine image • Penetrated the local and regional market creating demand on the publication • Consistent communication with its potential market of advertisers/ contributors • Created a new network of readers • Created a new network of writers and contributors Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  5. The business of urban living REAL MIDDLE EAST MAGAZINE Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  6. Standout Cover Stories Printed in Green certified printing press, using paper from sustainably maintained forests Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  7. Subscription Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  8. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  9. Current position • Shelve sales • 5 % to 10% increase in shelve sales per issue. With a proved pick up off the shelves by targeted market • Awareness • High awareness indicated by: • Increasing advertising sales • Increasing unit sales and distribution Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  10. Editorial Commitment • Accredited information and resources • Analytical features • Unique coverage's of related events • One to One credible interviews • Commitment to Green Urban Development • Design and technology • Links Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  11. Target Reader… Target Story… Target Advertiser Developer Developments, Real estate news and investments REAL Magazine Design and architecture concepts Living brands Reader Interior, household and domestic living creative concepts and solutions Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  12. Target Markets Levant GCC KSA Qatar Kuwait Bahrain • Lebanon • Jordan • Syria Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  13. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  14. Advertising Sales • The high profile internationally recognized names are including REAL magazine in their media plans. • Damac Samsung • BoConcept Audi Bank • MazayaBlom Bank • EmaarFransabank • Sama Beirut Sakr • NatuzziGrohe …. And more Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  15. Strategic collaboration IFP & REAL MAGAZINE Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  16. What makes IMC Special • Independency: • In terms of not being related to a certain influenced brand, political wing or limiting network. Thus it is related to a communication oriented and expert network: IFP Group • Easy Market penetration • Through its diversified publications • News Hub • News agencies, PR companies, writers … all feel free to relate their communications to IMC Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  17. Advantages • All the special attributes of IMC: • Will provide added value to IFP Group • News updated frequently • Ability to penetrate new markets and provide insights • Provide greater volume of writing and editorial material to IFP group, its clients and affiliates on frequent basis Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  18. IFP Opportunity • IFP Group requires a news and publishing arm that keeps it in touch with the various industries • Continuous communication with the existing clients and potential clients • Updating IFP news • Enforcing IFP credibility • Maintaining IFP’s top of mind position Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  19. IMC Opportunity • Expand its network of news, editorial, writers, and readers • Branding exposure to its products • Achieve its objective: become a news and publishing hub Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  20. Desired Results • IFP: • Enforce a top of mind position among its existing and potential market • Become a market leader, and protects its position against competition • IMC: • Brand exposure and accreditation will put IMC products and publications on every potential media plan Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  21. Collaboration mechanism • IFP will be purchasing 6000 annual subscription of REAL Magazine for its exhibitors, agents and officials database • REAL Magazine will be named Media Partner of IFP trade shows (with benefits) that fits with the various titles of interest to its editorial skeleton and readers Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  22. REAL Magazine will be advertising for the supplement and the event prior and during the release dates • REAL will be producing special supplement per agreed show/event (reference PQ and PL supplement) Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  23. Campaign to launch coverage

  24. Advertising sales kit Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  25. Issue launch Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  26. Review issue launch Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  27. REAL Magazine Stand

  28. Exhibitor’s added value • REAL Magazine will be offering special packages and discounts for exhibitors • Special packages will be tailored for the show sponsors to include • Advertising • Editorial support as per sponsor Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  29. To Note • REAL Magazine will have to be physically available during the shows, with well positioned stand, distribution channels and advertising exposure • Editorial support to IFP shows will be planned and discussed latest 3 weeks from issue dates. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  30. www.realmiddleeast.com REAL MAGAZINE NEXT STEPS Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  31. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  32. www.realmiddleeast.com • The new REAL magazine online is scheduled to launch early November • Will include highlights from the magazine • Interactive and allows controlled interaction with the magazine and its reader network • Advertising and sponsorships will be opened early 2011 • Events and gallery section will highlight and archive coverage of the shows Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  33. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  34. New reader generation Next by IMC Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  35. Next by IMC • IMC’s committed to increasing its: • Readers reach • Network of writers • Network of news Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  36. www.4magenta.com: The Concept • Culture, design, lifestyle, happenings, causes, cases, and much more... • It’s a Web Networking through the World Wide Web. Our web’s connecting points will meet to connect our elements at any given point: • Writer • Reader • Event • Cause • Brand • PR agency Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  37. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  38. The Walk Magazine: The vision • THE WALK is published as the reference for expensive taste and unlimited funds, satisfying a craving for fashion and culture. Its clean design is a backdrop for bold images and well-expressed, compelling features.

  39. IMC Multi Targeted • Real Magazine • The Walk • 4Magenta • Were all created with the trendy, contemporary, lifestyle leading today’s • Advertising budget • Market trend stream Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  40. Creating our own Network • A network in one web, has the advantage of creating Cobweb, i.e., community web that is involves various webs connected for the same cause. • 4magenta – REAL – THE WALK - IFP Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  41. All products of IMC will be “Official Media Partner” of its major exhibitions and events • IFP will provide IMC with a list of its annual events and participants to work schedule of deliveries. • IMC will furnish its products, and all resources to the success of this operation. Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

  42. Thank you Property of IMC, 2009. No copy of any form is allowed without prior consent. REI, Real Estate Magazine, is licensed to IMC. The creative visuals appearing in this presentation is the sole property of IMC.

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